Email marketing is a great way to keep in touch with your customers and keep them up-to-date on your latest products or services. But did you know that you can also use videos to engage your audience and boost conversions?

In this article, we will discuss the best ways to incorporate videos into your email marketing campaigns for better engagement and improved conversion percentages.

Why are Videos so Important in your Marketing?

Videos are a powerful marketing tool to help you communicate your message more effectively. A well-made video can deliver a lot of information in a short amount of time and can be easily shared with others.

Videos are also more engaging than other types of content, such as text or images. As a result, they are often more likely to hold people’s attention and can generate more leads and sales.

Many businesses don’t realize that you can also use videos in your email marketing campaigns to improve engagement and conversions. Email is still one of the most effective marketing channels, with a return on investment (ROI) of $36 for every 1$ spent.

And when you add a video to your emails, you can increase click-through rates by up to 300%. If you’re not using video in your email marketing, you could miss out on a huge opportunity to engage your audience and boost sales.

How to Keep your Videos Engaging

Although adding videos to your email campaigns can be highly effective, ensuring that your videos are engaging is essential. Otherwise, people will simply click away, and you won’t see your desired results.

Here are a few tips for creating engaging email marketing videos:

  1. Focus on high-quality video production. No one wants to watch a low-quality video with bad sound or poor production values. Use a professional video production company to produce your videos, or invest in high-quality equipment if you plan on filming them yourself.
  2. Keep your videos short and to the point. People have short attention spans, so ensure you get your point across quickly.
  3. Include a call to action. Tell your viewers what you want them to do after watching your video, such as visiting your website or signing up for your email list.
  4. Make sure your videos are mobile-friendly. More and more people are watching videos on their smartphones, so make sure your videos can be played on all devices and perform the way they should.
  5. A/B testing. Not everyone will be viewing your videos using the same format. In this case you can deploy A/B testing methods to test variants of your email to ensure all devices and browsers are displaying the media without any issues.

Top Seven Ways to Incorporate Video into your Email Marketing Campaigns

Use Video Thumbnails in your Email Newsletters

One of the easiest ways to add videos to your email marketing is to include video thumbnails in your email newsletters. You can link these thumbnails to either a landing page with a video on it or directly to the video itself.

This is a great way to increase engagement and get people interested in watching your videos. Just make sure that the thumbnail is high-quality and looks enticing so that people will want to click on it.

Include a Video in your Welcome Email Series

When someone subscribes to your email list, you should send them a welcome email (or series of emails) introducing them to your brand and what you offer. One way to make these emails more engaging is to include a video. This could be a short video that tells people more about your company or a product demonstration video.

This is a great way to get people interested in your brand and what you have to offer from the start. And it can help increase conversions down the road since people will already be familiar with what your brand offers and spark some initial interest.

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Add a Video to an Automated Drip Campaign

If you have an automated drip campaign, you can also include videos in these emails. This could be a series of videos introducing people to your product, service, or something else entirely.

The key is to make sure that the video fits in with the overall theme of your drip campaign and that it’s relevant to the people receiving it. Ensure your drip campaign is set up correctly before adding videos, as you’ll want to ensure a smooth user experience and maximum engagement.

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Create a "Video of the Week" Series

Another great way to incorporate videos into your email marketing is to create a “video of the week” series. This is where you send out an email every week with a different video. These videos can be related to your industry, product, or service, or they can simply be fun and entertaining.

You’ll want to ensure that the videos are high-quality and engaging so that people will want to watch them. You can also include a short video description in the email so that people know what they will be watching before they click on it.

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Send Out Exclusive Videos to your VIP Customers

Do you have VIP customers who spend a lot of money with your business? If so, you can create exclusive videos just for them. These could be “behind the scenes” videos, product demonstrations, or anything else you think they would find interesting. It is crucial to create exclusive content they can’t get anywhere else.

This is a great way to show your VIP customers that you value them and their business. It’s also a great way to increase customer loyalty and engagement. By keeping your VIP customers happy, you’ll likely retain their business in the long run and attract new referrals.

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Announce New Products or Services

When you have a new product or service to announce, why not do it with a video? This is a great way to generate excitement and get people interested in your offer. You can include a link to the video in your email marketing campaign and post the video on social media for even more exposure.

New products and services are a great way to increase sales and grow your business. So, if you have something unique to offer, make sure to promote it with a video!

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Create Customer Testimonial Videos

Customer testimonials are a great way to build trust and credibility. And one of the best ways to showcase customer testimonials is with a video. You can include a short video clip in your email marketing campaigns or website.

Make sure to get permission from your customers before using their testimonials. And when choosing which testimonials to use, make sure to choose ones relevant to your target audience.

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Start Building Better Email Marketing Campaigns Today!

By incorporating videos into your email marketing campaigns, you can increase engagement, build trust and credibility, and grow your business. So, what are you waiting for? By following the tips above, you can start creating better email marketing campaigns and increasing your sales today!

About the author

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.