12 LinkedIn Features You Should Be Using Now

When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large ......  Continue Reading

Why You Still Need to Use Emails in Your Marketing Strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? ......  Continue Reading

Predictive Marketing

Predictive Marketing: A fine line between useless data and patterns that sell.  Predictive marketing has been the buzzword recently. While most companies talk about it, many do not understand the underlying challenges and capabilities. Let's ......  Continue Reading

Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful ......  Continue Reading

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are diverse, but today, we’ll ......  Continue Reading

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