Facebook Ads and Pages: a New Level of Transparency

In the last couple of months, Facebook has been changing the way they present ads and pages on their platforms in a way to add more transparency to their users. This should help Facebook offer a better experience to their users and put more ......  Continue Reading

10 Ways to Boost Traffic and Sales with Twitter

Used by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language - initially in 140 characters or less - ......  Continue Reading

Facebook’s Data Scandal, and What It Means For Your Business

The largest data privacy scandal in history is unraveling at a dramatic rate. Dubbed Facebook’s “collapse” of public trust, the double revelation that Cambridge Analytica, ostensibly a voter-profiling company, collected the data of ......  Continue Reading

18 Effective Ways to Grow Your Business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, ......  Continue Reading

Facebook Just Removed 19 Outdated Ad Metrics: What’s Next?

Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable ......  Continue Reading

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