IS YOUR ONLINE BRAND GROWING YOUR BUSINESS?

According to Forrester research “of the information buyers read before making a purchasing decision, 70% is online.”

This statistic is a clear indicator that in 2016 your online brand is a vital piece of growing your business. Consumers, whether B2B or B2C, increasingly use the internet as the first step in researching products and services. Making sure your business can be found and expressing the right messaging online is crucial for converting new customers and for engaging current customers.

Online branding will have some similarities and many differences to your offline branding. We will discuss some of the key elements of successful online branding in this webinar.

YOU'LL LEARN ABOUT

  • The Three Pillars of Online Branding: Design, SEO and Engagement
  • Defining your strategy with a buyer persona
  • Key elements of online customer experience
  • Developing your online identity and voice
  • Strengthening your presence and reach