If there is one detail that can take online businesses to a higher level, it must be the quality of their landing pages. A landing page is the most important conversion driver, so it’s fair to say that you need to make it attractive and flawless. 

The average landing page conversion rate is 2.35%, but top-performers can do much more than that. It all comes down to the creativity of a designer and the quality of your landing page builder. In this post, we will compare the ten best landing page builders based on these characteristics:

  • Key features
  • Ease of use
  • Prices
  • Third-party integrations

There’s a long way ahead of us, so let’s analyze our favorite landing page builders straight away. 

The best landing page builders

1. VBOUT

VBOUT's landing page builder

We can’t help but put our landing page builder a top of the list – and with good reasons! VBOUT gives you each of the standard landing page functions plus bonus features such as ready-made templates and pre-designed blocks.

You can use the platform to personalize landing pages and adjust the content so as to fit your branding strategy. VBOUT contains built-in inline and photo editors, while you can also utilize URL redirects and UTM tracking. Now let’s take a look at other characteristics of VBOUT:

  • Ease of use: Although it comes with a wide range of functions, VBOUT is very simple and easy even for first-time users and without the need for a developer or designer. 
  • Price: The basic package starts at $70 a month, but you will have to ask for a quote if you demand a customized solution.
  • Third-party integrations: You can integrate VBOUT with dozens of third-party platforms such as Salesforce, Zoho CRM, Zapier, Shopify, and many others.

2. HubSpot

HubSpot landing page builder

HubSpot is a well-known marketing platform, but not too many users are aware of its landing page builder. The platform offers you numerous mobile-optimized templates, but you can also choose to build a landing page from scratch.

Jake Gardner, a finance assignment help expert at Australian Writing, explains how HubSpot works: “You can use a drag-and-drop page editor to tailor content, while the preview option enables users to test a landing page before going live.” As for the other features, here’s what you can expect:

  • Ease of use: The downside of the HubSpot landing page builder is its sheer complexity. It may take you a while before you figure out all of its functions.
  • Price: This landing page builder is free of charge. 
  • Third-party integrations: The platform enables multiple integrations, with Salesforce being one of their favorites. 

3. Mailchimp


Mailchimp
is a great landing page builder for all sorts of businesses. With this tool at your disposal, you can craft shoppable landing pages, promote products, hold contests, offer downloads, and create many other types of landing pages. 

Mailchimp lets you design dynamic content with a drag-and-drop editor, while you can also A/B test the page before publishing. As for the other characteristics, here’s what you can expect from it:

  • Ease of use: Mailchimp is super simple and you can master it within minutes.
  • Price: You can test it for free, but you’ll need to opt for a paid plan if you have over two thousand contacts. The standard package costs $14.99 a month.
  • Third-party integrations: Mailchimp integrates with tools like WooCommerce, Zapier, Stripe, and nearly 300 other platforms. 

4. ActiveCampaign

ActiveCampaign landing page builder

ActiveCampaign is another user-friendly landing page builder with a whole list of practical features. It comes with lots of high-quality landing page templates that you can use as such or tailor in a way that suits your business demands. 

ActiveCampaign is easy to personalize, so you can segment audiences and target the right customer with the right message. As for the other qualities, here’s what you need to know: 

  • Ease of use: The platform is not as simple as VBOUT or Mailchimp, but you can still learn it quite quickly.
  • Price: ActiveCampaign Lite costs only $9 a month, but the Pro package goes up to $129 (yearly). 
  • Third-party integrations: ActiveCampaign integrates with more than 300 tools, including Shopify and Salesforce. 

5. Leadpages

LeadPages landing page builder

The last item on our list is Leadpages, a very valuable landing page builder with built-in conversion guidance. The platform is proud of its page load speed as it promises to perform 30% better than any other tool in this field. Besides that, Leadpages has the following characteristics:

  • Ease of use: Thanks to its drag-and-drop builder, Leadpages represents a highly intuitive landing page builder.
  • Price: The so-called Standard plan costs $25 a month. 
  • Third-party integrations: Leadpages integrates with over 40 tools such as Salesforce, MailChimp, and similar.

6. Marketo

Marketo landing page builder
Marketo’s landing page builder, also known as
Lander, proved to be a very useful tool for small businesses and startups. It doesn’t overwhelm users with abundant features, so you can focus on the basics such as the drag-and-drop editor, A/B testing, and template customization. Apart from that, here’s what you should know about Lander: 

  • Ease of use: Marketo’s landing page builder is suitable both for beginners and pro users. 
  • Price: Marketo’s pricing is based on database size, so you’ll need to consult with their sales agents directly.
  • Third-party integrations: Marketo integrates seamlessly with dozens of third-party providers

7. Wishpond

Wishpond landing page builderWishpond claims to be the easiest landing page builder in the world and they are not too far away from the truth. Its dashboard looks clear and intuitive, so you can have endless functionalities just like a professional designer. We find object resizing and alignments to be one of the most practical features in Wishpond. As for the other characteristics, you can expect the following:

  • Ease of use: As we already mentioned, Wishpond is very simple and easy to master.
  • Price: There are no universal pricing plans, but you can call them or send a chatbot message to ask for a quote.
  • Third-party integrations: You can count on numerous integrations like WordPress, Shopify, and Zapier.

8. Ontraport

Ontraport landing page builder
Ontraport
is a landing page builder designed for marketers who want to increase customer and lead conversion. It pays special attention to personalization, which means you can rely on dynamic content to adjust landing pages based on a given user’s preferences. Ontraport also gives you the opportunity to build amazing forms, repeatable site elements, and offer subscriptions and order bumps. You can see the rest here:

  • Ease of use: Ontraport is not the simplest of all platforms, but it’s definitely easier than HubSpot.
  • Price: The basic Ontraport plan costs $79 a month, but you can also find more expensive packages if needed.
  • Third-party integrations: The system integrates with dozens of platforms and apps, including JotForm, Google Calendar, OptinMonster, WooCommerce, etc.

9. Act-On

Act-On landing page builder
Act-On
is both a landing page builder and website optimization tool. It contains drag-and-drop content blocks and allows you to use your own landing page templates – if you have any. Apart from that, Act-On is fully responsive and mobile-friendly. Let’s take a look at other characteristics:

  • Ease of use: Act-On comes with a bit longer learning curve, but it’s worth the effort.
  • Price: If you have up to 10 thousand contacts, the Pro plan will cost you $1300 a month.
  • Third-party integrations: Act-On enables lots of CRM integrations. 

10. SharpSpring

SharpSpring landing page builder

SharpSpring is an all-around marketing kit with a dynamic landing page designer. It has a very clear interface that enables users to do pretty much anything they want in one or two clicks only. What we love about SharpSpring is the platform’s ability to create a series of linked pages to guide prospects through the sales funnel. Apart from that, here’s what SharpSpring is all about:

  • Ease of use: It is one of the simplest landing page builders on our list.
  • Price: If you have up to 1500 contacts, you can go with the cheapest plan of $550 a month.
  • Third-party integrations: SharpSpring works with various tools, including the likes of Caspio, Buffer, and many others.

The bottom line

Digital marketers looking for their first landing page builder have a long way to go before finding a perfect solution, but we tried to make this task easier by presenting the top five tools in 2020. 

Landing page builders we discussed above will satisfy even the most demanding users, so now it’s only up to you to test each option and pick the one that suits your project.

About the author

John Peterson is a blogger at the college essay writing service and a person who can write the best essays. Apart from working for the custom paper writing service, John is publishing a lot of posts about web design, app development, and digital marketing. He is the father of a lovely toddler and a passionate traveler.