Compare marketing automation
platforms for agencies
Choosing the right marketing automation platform for your agency is an extremely important decision that takes a lot of time and research. To save you time researching different marketing automation tools, we’ve put together this comparison chart that includes agency-related features of 8 major vendors.
AGENCY FEATURES
- Centralized Management ⊕
- Workflow Manager ⊕
- Access Control ⊕
- Post Moderation ⊕
- White Labelling ⊕
- Custom Plan Builder ⊕
- Custom Pricing ⊕
- Campaign Grouping ⊕
- Competitive Commission ⊕
- Revenue Tracking ⊕
- Clients Training and Onboarding ⊕
- Partner Community⊕
- Agency Growth Academy⊕
E-MAIL MARKETING
- Lead Management
- Unlimited Contacts
- Contact Tags ⊕
- Communication Preferences ⊕
- Drag & Drop Builder ⊕
- Chunk Sending ⊕
- A/B Testing ⊕
- Reports & Analytics ⊕
- Dynamic Content ⊕
- SPF/DKIM Verification & Flexible SMTP ⊕
- Dedicated IPs and Warmup ⊕
- Inbox Preview ⊕
- UTM Tracking ⊕
- Ecommerce Integration ⊕
- API Library ⊕
- Connectors and Data Synchronization ⊕
AUTOMATION
- Drag & Drop Builder
- Ready-Made Automation Templates ⊕
- Email Automation ⊕
- Browser Push Notification ⊕
- SMS Messaging ⊕
- Easy-to-Use Interface
- Facebook Custom Audiences Sync ⊕
- Google Custom Audiences Sync ⊕
- Real-Time Data ⊕
SOCIAL MEDIA
LANDING PAGES
- Ready-Made Templates ⊕
- Responsive Design
- Drag & Drop Builder ⊕
- Dynamic Blocks ⊕
- Custom Domain Name ⊕
- Analytics ⊕
- UTM Tracking ⊕
- Custom Pixel ⊕
- Merge Tags / Conditional Formatting ⊕
USER ANALYTICS
- Multiple Dashboards ⊕
- Automated Reports (Sent by email) ⊕
- Publicly Accessed Reports ⊕
- Multi-Site Tracking ⊕
- List Analytics ⊕
- Email Marketing Analytics ⊕
- Website Analytics ⊕
- Conversion Analytics ⊕
- Automation Analytics ⊕
- Smart Audiences ⊕
- Lead Scoring ⊕
- Landing Page Analytics ⊕
- Built-in Google Analytics ⊕
MAIN FEATURES
ONBOARDING
Email Marketing
Automation
Social Media
Landing Pages
User Analytics
& Reporting
Agency Features
$3,500
Optional
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The data reflected in this chart is based on information provided by these vendors as of January 2021. We made every effort to provide the most accurate figures, however, we advise verifying details with individual vendors as features availability might be updated in the future.
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