Activate and automate your customer acquisition channels.

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20 Hours

22 modules

16 speakers

Why take the course?

Grow your business

Learn the best practices to generate and nurture leads using a variety of channels.

Advance your career

Keep up with the latest trends in lead generation and nurturing to grow your career opportunity.

Show off your skills

Add a recognized certification to your LinkedIn profile or email signature to boost your credibility.

Who should take the course?

Marketers

Who want to increase their skills, use technology to improve their work, and advance their careers.

Entrepreneurs

Who want to grow their businesses online, especially with inbound marketing and lead generation.

Businesses

That want to improve and optimize their lead gen funnels.

Anyone

Who wants to learn how to generate and nurture leads.

Course structure

Define your goals for success

Understanding your current position

Lead gen from sponsored ads

Effective ad copy, media, audience targeting

Consultative selling and effective sales scripts

Partnership marketing

Organic Search/Schema

Lead gen via LinkedIn

Lead gen via Instagram organic

Lead gen using video strategies (SPEAKER – 45 mins)

Lead gen with influencer marketing

Lead gen using paid video ads

Creating relevant content that converts

Social proof and case study building

Introduction to marketing automation

Understanding intent triggers

Introduction to templated marketing

Ecommerce

SaaS B2B

SaaS B2C

Education

Brick and mortar