If you’re offering the course in return for a fee, you need to create an abandoned cart workflow automation which reminds your leads who have already added their course to their shopping cart but left without completing their orders.
To build this automation, you have to choose the trigger “Abandoned Cart” and allow a time delay (i.e. 2 hours) before sending your first email.
For those who may not respond, you have to resend them another email follow up a few days later, reminding them what they left in their cart and to take action as soon as possible.
** Note: You can act on urgency and inform them that the course will be automatically removed from their cart if they do not take any action.