Offering for your leads a guest posting opportunity is definitely a great way to increase awareness and boost connections. It opens a mutual benefit between your brand and your guest blogger.
The first automated email will be sent when the writer fills out a submission form to the guest posting sites . This email is a “thank you for your interest in guest blogging” email, which will be sent to the applicant after 2-3 minutes from filling out the guest blogging form that provides the submission guidelines, such as the types of content that they accept, the topic, additional requirements, etc… This email confirms to the applicant that his guest post submission has been successful and that the team will review it and reply in X number of days, depending on your policy.
For instance if the deadline to reply to the applicant is 15 days from submission, a notification reminder will be sent to your team members a few days before the due date, reminding them to evaluate the article and share an email to the writer if they accept to publish the article or not. This is also beneficial when you have a high volume of daily submissions. Note that as the replies are going to be customized for each applicant, the decision email needs to be done and sent manually.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.