Lead scoring can be one of the primary tactics that marketing agency teams can use to qualify leads and assign them to their sales team.
For example, when visitors stay on a particular page for a specific period of time or visit a certain number of pages, land on the pricing page and reach a required score, you create a task to assign them to one of your agency’s sales team to follow up with them, call them or send personalized emails.
** Note: You need to set up your lead scoring parameters before building this automation. Your automation will not work properly if you do not clearly set up all the required conditions.