Analyzing a Great Course Funnel

Check out this great course funnel​ by Aaron Fletcher from Launch Maps at GrowthWorks.

Below are the marketing campaigns and materials they’ve used to build a solid funnel:

  • Facebook Ad
  • 2 landing pages (Free course offer)
  • 1 Facebook group
  • Gated course pages
  • 12 email sequences in 1 week
  • Facebook bot
  • Solid attribution

We analyze their Facebook Ad, the 2 landing pages they have used; one after clicking the ad and the other after receiving their first email sequence redirecting their leads to a free course offer.

What’s really interesting in this funnel is that they redirect visitors to a Facebook bot in Messenger and use 12 educational email sequences in one week.

What they’ve also done great is their gated course pages.