Analyzing Asana's Facebook funnel campaign

We analyze Asana’s signup funnel​ from their current Facebook campaign.

We dive into the ad, landing page​, email follow up and explain the best practices that they’ve done for each marketing touchpoint, as well as the areas that they could have done for improvement.

We also discuss attribution and why it’s important in analyzing the funnel’s performance in driving leads.

As for email marketing, we cover the basic tactics that they’ve used in order to verify their sending domain and maximize deliverability.