B2B SaaS Book a Demo Funnel

Demo booking is a must have funnel for mid to high touch B2B SaaS Products. In this video, we share with you Emotive.io ‘s marketing funnel and all its parts:

– 1 Facebook lookalike retargeting ad
– 1 Facebook enriched data warm retargeting
– Great UTM tagging
– 1 Landing page (in this case it was the default homepage)
– 1 Chili piper calendar booking
– 1 Chatbot with an ROI calculator
– 0 Emails

Overall, they did well on the funnel but the landing page should not include any navigation buttons in order to avoid their leads to bounce off the page.

In addition, what they must have done is building a sequence of emails to nurture their leads throughout the funnel.