B2B SaaS Funnel Breakdown - Miro.com

We discuss the marketing funnel of Miro.com, a great mind map tool for teams.

In this funnel, we analyze their free trial offer, the Facebook ad with retargeting and proper UTM tagging, their landing page and the email automation flow that they crafted after signing in for their offer.

Generally, they did well on the ad copy, landing page and drip sequence.

While we break down each of the marketing initiatives that they used to construct their entire funnel, we also highlight the potential practices that could have been executed to make their funnel even more effective.

Watch the video below to get inspired and discover how to build a marketing funnel that drives good results for your business.