Email Preheaders - Everything you need to know

In this week’s video of rip an email, we share everything you need to know about email preheaders and how brands use them to optimize their open rates. Some of the best practices are:

  1. Screen size of recipient impacts where Preheaders get cutoff so keep them short.
  2. Personalize them by including people and company name tags.
  3. Use emojis :).
  4. Frame a question and complement your subject line.
  5. Use an email platform that supports all the above.
  6. Preheaders are essential in voice search like Alexa, so craft your message for voice discoverability.