FoundersCard checkout funnel

In this video, we analyze the marketing funnel of FoundersCard, an organization, which has grown to over 50K entrepreneurs around the world and whose main function is to reward companies’ founders as well as partners by providing their members with high value benefits.

We discuss their funnel end-to-end, starting from their ad copy that they published on LinkedIn, the main landing pages that they used sequentially and the email sequence and follow-ups that their leads receive once they subscribe to their offer.

We also comment on their layouts, infrastructure, marketing attribution, what they’ve used for their marketing software, and highlight the good practices that they’ve done as well as the potential enhancements that would have been made to make their campaign even more effective.