Free Trial SaaS Signup Funnel - Anyword

In this video, we analyze a free trial signup funnel by Anyword, an AI copywriting tool.

We discuss each of the marketing channels that they use to build up their funnel, starting from the ad copy, attribution, to the landing page and email sequence.

Generally, Anyword did a great job crafting a good funnel, especially the ad text and visual. The landing page is great because it has a one-minute video that properly conveys the messaging; the structure is also appealing and no navigation elements.

As for email automation, they also send a series of emails to communicate with their leads after they sign up. However, Anyword could have done well on using pre-headers and making their emails more personalized.