Are you complaining about having a low engagement rate on your email campaigns? Are your emails going to your recipients spam folder? Is your sender reputation being impacted?

Well, one of the main reasons could be that you have a large amount of invalid email addresses that need to be wiped away from your list. Another reason would be the absence of a re-engagement strategy that would revive your dormant contacts and make them active.

To solve these issues, you need to create an email sunset policy which is the main topic of this webinar.

In this webinar, you will learn:

  • What sunset policy is and why it is important
  • How to create an email sunset policy and spot inactive contacts
  • How to deal with re-engaged subscribers

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