Missed our webinar on lead scoring? Don’t worry, we’ve got you covered! In this article, we’ve included the webinar recording and presentation, providing valuable insights into the best practices of lead scoring models in marketing automation. We discuss everything from the definition and benefits of lead scoring to understanding its models, and even how to build your own system using VBOUT. Dive into the recap and uncover the tools to make your lead scoring more effective and efficient!

Watch the recording

View the presentation