+ What is Vbout?
Vbout is multi-channel marketing automation technology that helps businesses collect leads and convert them into loyal customers. The software saves time and increases efficiency by combining several essential marketing tools into one powerful platform. Features include
social media management, a
landing page builder,
email marketing tools, a customer journey builder and
in-depth user tracking. Vbout’s platform also includes built-in reporting and
analytics to optimize campaigns and track all engagement with your leads.
+ What is marketing automation?
Marketing automation software allows marketers to automate different tasks across multiple channels for maximum effectiveness. Most platforms include tools for scheduling social media posts, sending targeted emails, automating drip email campaigns, collecting leads with opt-in forms, which can also be customized for different audiences, and providing analytics and reporting to optimize your results.
+ What are the benefits of using a marketing automation platform?
Marketing automation allows businesses with limited resources to manage multi-channel campaigns effectively. Here are a few of the
main benefits:
- Greater personalization: Automation significantly increases your ability to personalize campaigns by providing tools that segment your users and send them timed, targeted content. Personalization increases engagement, loyalty and conversions.
- Saves time: Marketers can manage multiple social media channels and design a complete user journey based on specific triggers, all from one place. This is just one example of how marketing automation platforms save time. In Vbout’s dashboard, you can also manage users and lead capture assets, like landing pages or opt-in forms. With all your tools in one place, you don’t have to spend time trying to integrate them.
- Minimize labor costs: One employee can manage complex campaigns across multiple channels more efficiently. It would usually take more time and employees to manually complete the same marketing tasks.
- Optimize performance by measuring results: Vbout’s platform generates analytics on your engagement and conversions. This indicates what to change to increase effectiveness.
- Better lead nurturing: Vbout’s platform can segment your leads from the moment you collect an email address through the entire customer journey. Additional data is collected as a lead moves through the funnel, which allows you to fine tune the messaging for greater personalization. Nurturing leads becomes simple, accurate, personalized and timed perfectly. All of these have the potential to increase conversion rates dramatically.
- Effective customer profiling: Vbout’s platform allows you to create a detailed profile for each of your leads. The profiles show all of the leads’ activity such as email engagement, website links clicked, goals reached, automations triggered and more. This allows you to see their interaction and empowers your sales team with vital information on each prospect's stage in the customer journey. It also helps you automate follow-ups according to a prospect's interests and needs.
+ Is marketing automation better for large or small companies?
Marketing automation is great for any company, large or small. Large businesses benefit from Vbout’s platform because they often use multi-channel marketing and have complex structures across different locations, teams or offices. Small businesses benefit from the capability of running effective, targeted campaigns with less time and resources. Vbout’s plans are carefully designed to meet the needs of small companies, which may also have more budget restrictions. A single entrepreneur can reduce her or his time managing several social media accounts, and a robust email list with regular communications, at a fraction of the price for similar technology.
+ How does a marketing automation platform help franchises and chain businesses manage their branches effectively?
Franchises and chain businesses using a marketing automation platform can manage multiple branches seamlessly, by empowering branch managers to market to their customer base using their own Vbout dashboard. Corporate marketing managers can view activities for each of their branches from one single dashboard, while keeping individual data separated. Managers can also set up various users with different levels of permissions, which simplifies sharing work and monitoring activity. The end result is efficient brand monitoring and management across multiple branches.
+ How can a marketing automation platform benefit marketing agencies?
+ Does marketing automation include a tracking system or analytics?
Yes. Each marketing automation platform will usually include analytics for their different tools such as social media, email marketing, pop-ups, users and landing pages. Reports in Vbout can also be customized in different ways to fit your needs. For instance, our clients can generate reports that display the analytics for each individual marketing channel separately.
+ Is it difficult to setup an account?
Not at all! The Vbout support team will work with you in one or two onboarding sessions to setup your social media suite, email marketing, landing pages, lead scoring and website integration. The team will also teach you how to use the platform during these sessions. Most of the information required for successful onboarding and training can be gathered easily by a content coordinator, marketing officer or your web developer. The typical user (mid-level) needs 2-4 hours of training to use the Vbout suite well, and after a couple of weeks, can expect to be an expert. After onboarding, our Customer Success Team is always available via live chat support to make sure your campaigns succeed.
+ Is it easy to migrate data from other platforms to VBOUT?
Yes. Migrating your data from other marketing automation platforms or database sources is seamless with VBOUT. We integrate with thousands of third party apps using native connectors and synchronization tools with Salesforce, Hubspot, Zapier, Shopify, Wordpress and Zoho CRM.
Some companies have very specific data transfer requirements that may need our technical team to develop a customized integration solution at a very reasonable fee.
+ What factors should be considered when moving from one marketing automation platform to another?
Some factors to consider when switching platforms include:
+ Setup and integration:
One of the most critical items that is often overlooked by companies is the initial investment for onboarding. Read the fine print carefully. There are many tools that require significant time and/or cost at setup. Reviewing these details manages your expectations about the process, and helps you avoid choosing a tool that requires more technical expertise than you have on your team. If you know you need a simple tool, or one that requires little effort to setup, make sure to take this into consideration. The right tool will be one that strikes a balance between setup costs and time, price, features and service.
+ Cost
Many marketing platforms offer a low-cost, entry level package to win new clients who may not be ready or able to invest much. Even with these low-cost
packages, it’s important to consider your current and projected marketing needs when choosing. As your company grows, you could lose time and money switching to a new platform or adding tools because the larger packages are beyond your budget or don’t meet your needs. Some major factors to consider when evaluating the features and volume you may need now, and in the future, include: 1) number of contacts, 2) number of outbound emails, 3) number of users, 4) number of domains and pages you’ll want to track, and 5) marketing per impression (ex: limits on your popups or landing page views to a certain number per month).
+ Support
It would be hard to argue that anything matters more than support. Having a team readily available to address your needs is critical for any service provider with whom you do business. Every minute you spend waiting on service is a minute taken away from being able to make timely deliveries to your clients. You need a marketing automation service provider that understands this and will respond to your requests as quickly as possible.
+Technology
You want to provide the best marketing services to your clients. In order to do that, you need the best marketing software. In this competitive environment, you can’t settle for less. Choosing the right software is similar to the process of buying a big ticket item, like a house or car. To get started, make a list of the features you need, the “nice to haves”, and what you may need in the future. Compare different platforms and find the software that meets or exceeds your requirements. You can use sites like
g2crowd to read reviews and see
side-by-side comparisons of software platforms.
+ How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
There is a big difference between single-feature tools and all-in-one marketing platforms. The tools above work great on single channels. For example, Constant Contact is an email marketing platform, and MailChimp is an email marketing and automation tool, while LeadPages is a landing page builder . Buyers today are doing research and looking up products and services on multiple channels, such as the web, social media, mobile and more. Many marketers need multiple tools to reach these clients effectively. A marketing automation platform will usually include the technology you get with these individual tools and will provide several additional tools in the same platform. This allows you to centralize your efforts, your user data and your account access.
+ How does Vbout differ from other marketing automation companies? Hubspot, Act-On, Pardot, Marketo, Infusionsoft?
+ Will marketing automation cost a fortune?
No. In fact, we offer affordable pricing options to fit any business and any budget.
+ Can I try Vbout before I buy it?
YES. We offer a 14-day risk free trial for all our packages with no credit card required.
+ I am exceeding my plan limit, can I change my plan?
YES. At any point in time, you can upgrade or downgrade your features to suit your needs.
+ Do you offer volume pricing for agencies?
YES. We also have a lucrative Agency
Partnership Program that includes training, tools and full support. Contact us for more information.
+ Do you offer ongoing support?
Great support is one of the main pillars of our service offering. Our dedicated support staff is available via chat or email anytime with same day reply GUARANTEED.
+ How long is you free trial?
14 days, no credit card required to signup.
+ Do you offer a migration server from another platform?
YES. Migration is part of the onboarding, training and setup package. Custom integrations and external API connections need to be evaluated separately.
+ Do you help with the setup process?
YES. We offer an optional one-on-one onboarding, setup and training on our platform.
+ Is a contract required?
No. We do not require you to sign a contract to use Vbout for any length of time. If your company requires a contract, we can provide one, or sign your agreement, but we do not require one.
+ Do you have a WordPress plug-in?
Yes, Vbout has a WordPress plugin. You can download it directly from WordPress admin
or from this page. + Do you integrate with other CRMs or platforms?
Yes, we have an open API that can integrate with almost any CRM that also has an open API. We also have a
Zapier integration launching soon.
