Frequently Asked Questions

Vbout is multi-channel marketing automation technology that helps businesses collect leads and convert them into loyal customers. The software saves time and increases efficiency by combining several essential marketing tools into one powerful platform. Features include social media management, a landing page builder, email marketing tools, a customer journey builder and in-depth user tracking. Vbout’s platform also includes built-in reporting and analytics to optimize campaigns and track all engagement with your leads.

Marketing automation software allows marketers to automate different tasks across multiple channels for maximum effectiveness. Most platforms include tools for scheduling social media posts, sending targeted emails, automating drip email campaigns, collecting leads with opt-in forms, which can also be customized for different audiences, and providing analytics and reporting to optimize your results.

Marketing automation allows businesses with limited resources to manage multi-channel campaigns effectively. Here are a few of the main benefits:

• Greater personalization: Automation significantly increases your ability to personalize campaigns by providing tools that segment your users and send them timed, targeted content. Personalization increases engagement, loyalty and conversions.
• Saves time: Marketers can manage multiple social media channels and design a complete user journey based on specific triggers, all from one place. This is just one example of how marketing automation platforms save time. In Vbout’s dashboard, you can also manage users and lead capture assets, like landing pages or opt-in forms. With all your tools in one place, you don’t have to spend time trying to integrate them.
• Minimize labor costs: One employee can manage complex campaigns across multiple channels more efficiently. It would usually take more time and employees to manually complete the same marketing tasks.
• Optimize performance by measuring results: Vbout’s platform generates analytics on your engagement and conversions. This indicates what to change to increase effectiveness.
• Better lead nurturing: Vbout’s platform can segment your leads from the moment you collect an email address through the entire customer journey. Additional data is collected as a lead moves through the funnel, which allows you to fine tune the messaging for greater personalization. Nurturing leads becomes simple, accurate, personalized and timed perfectly. All of these have the potential to increase conversion rates dramatically.
• Effective customer profiling: Vbout’s platform allows you to create a detailed profile for each of your leads. The profiles show all of the leads’ activity such as email engagement, website links clicked, goals reached, automations triggered and more. This allows you to see their interaction and empowers your sales team with vital information on each prospect's stage in the customer journey. It also helps you automate follow-ups according to a prospect's interests and needs.

Marketing automation is great for any company, large or small. Large businesses benefit from Vbout’s platform because they often use multi-channel marketing and have complex structures across different locations, teams or offices. Small businesses benefit from the capability of running effective, targeted campaigns with less time and resources. Vbout’s plans are carefully designed to meet the needs of small companies, which may also have more budget restrictions. A single entrepreneur can reduce her or his time managing several social media accounts, and a robust email list with regular communications, at a fraction of the price for similar technology.

Franchises and chain businesses using a marketing automation platform can manage multiple branches seamlessly, by empowering branch managers to market to their customer base using their own Vbout dashboard. Corporate marketing managers can view activities for each of their branches from one single dashboard, while keeping individual data separated. Managers can also set up various users with different levels of permissions, which simplifies sharing work and monitoring activity. The end result is efficient brand monitoring and management across multiple branches.

At Vbout, we see agencies as partners and we help them enhance their client services while simplifying their day to day account management. Agencies benefit from Vbout in 4 main ways:

• Efficiency: Agency managers are able to use multiple tools from one centralized dashboard without the need to run multiple tools. This improves team effectiveness and saves them time when managing large campaigns that include multi-channel touchpoints.
• Upselling: Agencies receive exclusive volume pricing so they can monetize on selling Vbout plans to their clients. We also offer customized plans to match an individual agency’s needs. You can even give the customized solution your own brand name.
• Cost Savings: As your agency grows and your clients require more marketing resources, naturally your marketing technology cost will increase. Since Vbout started as a marketing agency, we keep this in mind and offer extremely competitive growth pricing that allows you to invest money into other areas of your business.
• Branding: Vbout’s whitelabel option allows agencies to offer a digital solution under their own brand. This can be a great added value for client proposals.

Yes. Each marketing automation platform will usually include analytics for their different tools such as social media, email marketing, pop-ups, users and landing pages. Reports in Vbout can also be customized in different ways to fit your needs. For instance, our clients can generate reports that display the analytics for each individual marketing channel separately.

Not at all! The Vbout support team will work with you in one or two onboarding sessions to setup your social media suite, email marketing, landing pages, lead scoring and website integration. The team will also teach you how to use the platform during these sessions. Most of the information required for successful onboarding and training can be gathered easily by a content coordinator, marketing officer or your web developer. The typical user (mid-level) needs 2-4 hours of training to use the Vbout suite well, and after a couple of weeks, can expect to be an expert. After onboarding, our Customer Success Team is always available via live chat support to make sure your campaigns succeed.

Many factors will determine the level of difficulty. First and foremost, how complex is your current marketing structure? How many decision makers need to get on board? Once the decision is made, the support team at your marketing automation service will analyze the level of difficulty. The greater the number of marketing channels, email contacts and users, the more time it will take to migrate the data. This part with Vbout can be done seamlessly and without any difficulty on your end, as long as there is ease of access to all the components needed. The real challenge comes with the level of customization you would like built into the platform. Vbout has powerful ways that you can adjust a package to meet your needs. If you need white labeling, or if you would like several add-ons, these require additional time to setup. Vbout manages this entire process from beginning to end, which greatly reduces the required effort on your part. The second challenge with switching to a new platform is the learning curve that comes with using any new software. Our typical client receives 3 hours of training and is ready to start. Training on other platforms depends on the complexity of the software, and can go up to as many as 20 or 30 hours.

Some factors to consider when switching platforms include:

+ Setup and integration:

+ Cost

+ Support

+Technology

There is a big difference between single-feature tools and all-in-one marketing platforms. The tools above work great on single channels. For example, Constant Contact is an email marketing platform, and MailChimp is an email marketing and automation tool, while LeadPages is a landing page builder . Buyers today are doing research and looking up products and services on multiple channels, such as the web, social media, mobile and more. Many marketers need multiple tools to reach these clients effectively. A marketing automation platform will usually include the technology you get with these individual tools and will provide several additional tools in the same platform. This allows you to centralize your efforts, your user data and your account access.

We have a lot of respect for our competition and we look at them as our industry partners. We focus on offering a superior product, premium support, advanced features and unbeatable pricing. One of the main competitive advantages with Vbout is the affordability. Our pricing packages allow you to grow, without becoming cost prohibitive. While most competitors charge for the number of subscribers, we charge per number of emails sent per month and allow an unlimited number of subscribers. To make your life easier, we created a comparison chart that you can access here.

Vbout’s marketing automation platform does not cost a fortune. We offer affordable pricing options to fit any business and any budget. Vbout even offers a free package. Yes, that’s right -- free!

YES. We have a free starter package, and we offer a 14-day risk free trial for all our packages with no CC required.

YES. Between our add-on center and our plan options, our dashboard can grow with your marketing requirements, without the need to pay high rent for unused resources.

YES. We also have a lucrative Agency Partnership Program that includes training, tools and full support. Contact us for more information.

Great support is one of the main pillars of our service offering. Our dedicated support staff is available via chat or email anytime with same day reply GUARANTEED.

14 days, no CC required to signup.

YES. If you are currently on systems like Hubspot or Infusionsoft, our dedicated support team will migrate your contacts, campaigns and workflows over to the Vbout platform, FREE of charge.

YES. We offer one-on-one onboarding, setup and training on our platform for a small fee.

No. We do not require you to sign a contract to use Vbout for any length of time. If your company requires a contract, we can provide one, or sign your agreement, but we do not require one.

Yes, Vbout has a WordPress plugin. You can download it directly from WordPress admin or from this page.

Yes, we have an open API that can integrate with almost any CRM that also has an open API. We also have a Zapier integration launching soon.