Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their “State of Marketing Automation 2014” report:

Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others

Or maybe you are using lead intelligence but not seeing significant benefits or increased sales? Watch this video how to mine your data to understand and nurture your leads with the right content and tools.

 

View the presentation here.