V-cast with Slidebean:$1M in YRR from paid ads and content marketing

Host: Richard Fallah, CEO at VBOUT.

Guest Speaker: Jose ‘Caya’ Cayasso, CEO at Slidebean/FounderHub. TEDx Speaker. 500 Startups Alum. 40-under-40.


In this episode, we interview Caya (Jose Cayasso) from Slidebean.com. He shares his experience on how he’s grown his company to $1M in YRR and 25 employees between Costa Rica and the US. (up to date).

Caya acquired his first clients from highly targeted paid Google ads while at the same time building his content library on the website. This strategy helped him build his content and SEO footprint (which takes time), while at the same time acquiring clients and fine-tuning his target personas using paid ads.

He launched a youtube channel with great content that helps startups succeed.
The ROI started to pay off after years of testing and patience.