V-cast with Vidyard:How personalizing videos can optimize lead gen

Host: Richard Fallah, CEO at VBOUT.

Guest Speaker: Ravi Persaud, Partner Account Manager at Vidyard.


Highlights

In this Vcast, we interviewed Ravi Persaud from Vidyard, the leading online video platform for businesses that support marketing, sales or internal communications. They offer video management, analytics, in-depth tracking and personalization.

Vidyard use inbound marketing through different channels in order to generate leads such as paid search, SEO, email marketing and video marketing.

One of the creative ways for lead generation is to show a short hero video that builds trust between the brand and the audience such as a product walkthrough, testimonial from a successful client, etc…