The motto “If you can’t beat them, join them” best encapsulates the state of artificial intelligence in marketing today. Businesses can’t ignore technology anymore, and this article examines how businesses are leveraging AI for marketing. While AI still has teething problems, what it can already do is immense. Smart marketing is a key area in which businesses stand to benefit the most by…

Did you know 72% of successful companies use marketing automation software to drive desired results? They're especially useful for small business owners who manually juggle multiple tasks, which slows down progress. If this is you and you're looking for a complete guide on the best marketing automation software, strategies, and tools for small businesses to get started right away, this…

Chatbots are quickly becoming essential tools for businesses, boosting user engagement, increasing sales, and making customer service more efficient in general. But having a chatbot isn’t enough anymore; you need to know if it’s doing its job properly. That’s where tracking performance metrics comes in. By keeping an eye on the raw data, you ensure that your chatbot isn’t just functioning…

In the online world, staying ahead means embracing the power of AI and marketing automation. These technologies revolutionize how businesses engage with customers, optimize campaigns, and drive results. To remain competitive, it’s essential to follow the marketing automation and AI experts leading the way. So, here, we highlight the top 10 experts transforming the future of marketing through…

As an emerging yet remarkably potent tool, AI is transforming the way ecommerce businesses operate, from personalizing customer experiences to optimizing supply chains. As an ecommerce business owner or manager, you know how critical it is to stay ahead of the competition. By leveraging AI, you can streamline your operations, boost efficiency, and ultimately drive more sales and revenue.…

From awareness to retention and beyond, your customer lifecycle is a web of touchpoints and interactions. It’s up to you to guide customers toward loyalty through customer lifecycle management — the strategic process of optimizing customer experiences as they move along each stage. Manually, this is a complex task. But with AI, you can track and optimize your marketing, sales, and customer…

Marketing automation can, at times, seem like magic. Fortunately, it’s not. We owe this revolution to powerful technology driven by genius innovation. If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom: A. In 2023, you need to reach out directly to potential customers and engage with them. B. It’s better if…