The Role of AI in Customer Lifecycle Management
From awareness to retention and beyond, your customer lifecycle is a web of touchpoints and interactions. It’s up to you to guide customers toward loyalty through customer lifecycle management — the strategic process of optimizing customer experiences as they move along each stage.
Manually, this is a complex task. But with AI, you can track and optimize your marketing, sales, and customer…
Google and Yahoo Authentication Updates in 2024
By February 2024, Google and Yahoo are enforcing new requirements on email marketers, that include more mandatory DNS authentication, one-click unsubscribe and some strict spam rates.
The primary purpose of these requirements is to block billions of malicious messages that are cluttering recipients' inboxes. This will enhance the overall experience of email users.
On the other…
VBOUT’s Year in Review: 2023’s Top Feature Releases
In this blog post, we've compiled a concise summary of VBOUT's feature releases and enhancements from the year 2023. We owe this progress to your invaluable feedback and ongoing suggestions for refinement.
For those of you who may be exploring AI-powered marketing solutions and are not currently using VBOUT, this article offers insights into the evolution of our technology and our constant…
The best times to post on social media
Each social media platform is a force in constant flux. While there is always a “best” time to schedule a post, there isn’t necessarily a “perfect” time. No magic formula will guarantee traffic, but numerous studies offer insights to help craft a framework for maximum audience engagement.
Factors like target audience demographics, behavior patterns, and the specifics of your brand,…
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Top 8 Benefits of Landing Pages to Expand Your Business
Are you confused about opting for landing pages for your business website? Or you don’t know how beneficial landing pages can be for your business? Or how can you make the most out of the landing pages to expand your business?
Whatever query you have in your mind, we are here to sort it out for you!
A landing page is the very initial point of contact between the client and the website. A…
Unlocking seamless E-commerce: The power of payment forms on landing pages
User experience is a critical factor in e-commerce. It shapes every aspect of customer’s interaction with a brand and influences their purchasing decisions.
However, there are some issues that could negatively affect your customer’s experience with your brand. According to Econsultancy, 26% of shoppers abandon shopping carts due to a lengthy and complicated checkout process.
One…
6 Reasons to Perform a Competitor Analysis
In digital marketing, where technology evolves at a rapid pace, staying ahead of the competition is paramount. As a digital marketing agency, small to medium-sized businesses (SMBs), or a marketing consultant operating in the dynamic marketing automation landscape, achieving and sustaining success requires a strategic approach. One potent weapon in your arsenal is performing a comprehensive…
How to Build a High-Quality Email List in 2023
Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients.
Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…
2022 Year in Review: VBOUT’s Feature Releases and Enhancements
We’ve put together a brief overview of VBOUT’s feature releases and enhancements that took place in 2022. These do not include bug fixes, minor updates to the UI or general settings optimization. Of course, this wouldn’t have been possible without your feedback and continuous suggestions for improvement.
If you are not currently using VBOUT but browsing for a marketing automation stack,…