How Top Brands Successfully Used SMS Marketing to Increase Engagement

Looking for a faster and more personal way to engage with your audience? SMS marketing campaigns may be the answer. Let’s take a closer look at what SMS marketing is, why it’s important, and some industries and brands that use it. What is SMS marketing? SMS marketing means sending promotional or transactional messages via text to engage with your leads and customers. These messages…

Top 10 Experts in Marketing Automation and AI

In the online world, staying ahead means embracing the power of AI and marketing automation. These technologies revolutionize how businesses engage with customers, optimize campaigns, and drive results. To remain competitive, it’s essential to follow the marketing automation and AI experts leading the way. So, here, we highlight the top 10 experts transforming the future of marketing through…

5 Email Marketing Trends for 2024 – What You Should Be Aware Of

Email marketing is evolving rapidly, with new trends emerging each year that can significantly impact your strategy's effectiveness. To stay ahead of the curve and maintain a strong connection with your audience, it's essential to be aware of these emerging practices while also recognizing the value of ongoing trends that have proven successful in recent years. In this article, we’ll delve…

Top 10 Marketing Automation Tools and AI-Powered Platforms

In today's competitive landscape, businesses need marketing automation software and AI-powered tools to drive growth and automate their marketing processes in a more effective way. Here, we explore ten top marketing platforms in 2024, highlighting their AI features, agency partner programs, and pricing tiers. This guide aims to provide a comprehensive overview, helping you choose the best…

New Myths in Email Marketing in 2024: Debunking Common Misconceptions

In digital marketing, email remains a trusted lead nurturing and conversion tool. But it’s also surrounded by myths that can mislead business owners. In this guide, we’re challenging beliefs and revealing the truth about what really works in email marketing. From misconceptions about unsubscribes, plain-text emails, and coming across as too “salesy,” we’re debunking email marketing…

Optimizing Your Marketing with AI-Powered Prompts

Discover how AI-powered prompts can personalize and streamline your marketing, from creating engaging emails and social media content to optimizing landing pages and managing leads. If you're looking to boost personalization in your campaigns, this webinar provides valuable insights into maximizing your marketing outcomes using AI. Watch the recording View the presentation…

5 Types of Influencer Marketing Campaigns (And Which Is Right for You)

The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers. Recent research from the Social Shepherd reported that 36% of marketers believe that content created by influencers performs…

Marketing Agencies Challenges and How to Overcome Them

Marketing agencies constantly try to stay ahead of the curve, providing effective strategies and results for their clients. However, they often encounter several challenges, particularly in navigating the complex landscape of marketing technology. From managing diverse tools to maximizing platform usage, agencies go through various obstacles that can impede their efficiency and…

Measuring Marketing Success: Essential Guide to Profit and Loss Analysis

The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis. As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…