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30 YouTube statistics that you may find useful
There might be a difficulty recalling what was in the pre-YouTube era. The channel seems like it has been existing for a very long time and the reason is its popularity and persistent increased usage ever since it was created. YouTube was created in February 2005 and the first video titled “Me at the zoo” was uploaded on April 23rd of that year, showing a young guy talking about the…
35 landing page examples you should never miss
Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive…
13 mistakes that will hurt your landing page CRO
The truth is, that without a powerful landing page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns. While a marketing campaign points a prospect in the right direction, the page puts the product front and center for them. Without a strong prompt coming from a killer page, your conversions won’t be as high as they should be. In this article,…
GDPR compliance: Are you ready?
On 25 May 2018, GDPR or General Protection Regulation came into force in the EU (after a 2-year adoption period spurred in 2016). It was created with the purpose of coordinating data privacy laws across Europe. At a glance, the Regulation describes itself as a revitalized means of protection for personal data.
Personal data means data relating to a living individual who can be identified…
10 great email templates for different campaign types
Creating templates for email marketing is a very effective way for you to send campaigns without having to design them every time. Being able to save and edit templates can save you a lot of time and efforts. In addition to that, using email marketing templates helps you build a consistent image for your brand.
Regardless of the type of templates you are using, here are some important…
How to get Instagram followers
Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…
How to create landing pages that convert
It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par-- or not existent at all. This is a mistake that beginners learn to overcome really quickly. Optimizing landing pages is critical to boost your…