What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
[Podcast] Email Newsletters for B2B: Strategy, Growth & Engagement
Email Newsletters for B2B: Strategy, Growth & Engagement Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Jaina Mistry – Email, Content & Brand Marketing Leader Highlights In this insightful session, we hosted Jaina Mistry, a brand content and email marketing expert with a deep background in B2B SaaS and startup growth. Jaina explored how marketers can build effective email…
8 Techniques for Using AI-Powered Chatbots to Improve Client Communication in Financial Services
Forget the old-school phone calls and endless email chains. When it comes to financial services, clients want faster, more efficient communication. That’s why AI-powered chatbots are stepping in to make financial interactions more seamless.
Besides answering customers’ questions, AI chatbots also provide real-time, personalized financial advice to users, enhancing the entire client…
[Podcast] How Digital Agencies Use AI to Scale
How Digital Agencies Use AI to Scale Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Keith Bell: CEO @ Funnellosophy Media Group Highlights We met with Keith Bell, founder and CEO at Funnellosophy Media Group to discuss how agencies and businesses are using AI to scale their marketing efforts, focusing on automation, chatbots, funnel optimization, and content personalization.…
How AI Is Driving Hyper-Personalized Marketing Campaigns in 2025
AI continues to stamp its presence with several significant advancements and adoptions in various fields. Its rapid evolution and real-world initiatives prove that AI is an inevitable part of our future.
Interestingly, the marketing and advertising industry is at the forefront of AI adoption, with a 37% adoption rate of generative AI in the workplace. Beyond content generation,…
How to Incorporate Sustainability Messaging in Ecommerce Emails
Today’s consumers are becoming more conscious of the environmental impact of their purchases. In fact, 83% of consumers say they prefer to buy from brands with stronger sustainability practices. For e-commerce brands, this shift presents an opportunity to engage customers on a deeper level through thoughtful and impactful email campaigns.
This guide explores how e-commerce businesses can…
A Definitive Guide To Marketing Automation For Small Business
Did you know 72% of successful companies use marketing automation software to drive desired results?
They're especially useful for small business owners who manually juggle multiple tasks, which slows down progress.
If this is you and you're looking for a complete guide on the best marketing automation software, strategies, and tools for small businesses to get started right away, this…
How to Create Social Media Captions That Captivates
Undoubtedly, social media captions go beyond simply describing your photo or video. They now play a pivotal role in engaging the audience and generating interactions for both individuals and businesses.
In layman’s terms, a caption can either make or break how well your content (photo, video, etc.) will perform across different platforms. So, every social media user must try their level…
14 Key Metrics to Track for Better Chatbot Performance
Chatbots are quickly becoming essential tools for businesses, boosting user engagement, increasing sales, and making customer service more efficient in general. But having a chatbot isn’t enough anymore; you need to know if it’s doing its job properly.
That’s where tracking performance metrics comes in. By keeping an eye on the raw data, you ensure that your chatbot isn’t just functioning…
How Top Brands Successfully Used SMS Marketing to Increase Engagement
Looking for a faster and more personal way to engage with your audience?
SMS marketing campaigns may be the answer.
Let’s take a closer look at what SMS marketing is, why it’s important, and some industries and brands that use it. What is SMS marketing? SMS marketing means sending promotional or transactional messages via text to engage with your leads and customers.
These messages…