5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…
Top 10 considerations for choosing marketing technology
According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…
10 tips to increase your LinkedIn company page followers
LinkedIn was started on May 5th 2003 and transformed the way business professionals connect worldwide.
With 500+ million users and growing, and the search intent for the keyword “LinkedIn” that has more than doubled in the last 10 years, this professional social media networking site is now one of the most influential platforms over the internet. As the platform has grown, it evolved to…