Social media trends are evolving rapidly, and staying updated is essential for digital agencies, SMBs, and marketing consultants. In 2025, AI-driven tools and automation will redefine how businesses connect with audiences, save time, and increase efficiency. From AI-powered content creation tools to innovative wearables like Meta smart glasses, these technologies offer exciting opportunities.…

AI continues to stamp its presence with several significant advancements and adoptions in various fields. Its rapid evolution and real-world initiatives prove that AI is an inevitable part of our future. Interestingly, the marketing and advertising industry is at the forefront of AI adoption, with a 37% adoption rate of generative AI in the workplace. Beyond content generation,…

Looking for a faster and more personal way to engage with your audience? SMS marketing campaigns may be the answer. Let’s take a closer look at what SMS marketing is, why it’s important, and some industries and brands that use it. What is SMS marketing? SMS marketing means sending promotional or transactional messages via text to engage with your leads and customers. These messages…

From awareness to retention and beyond, your customer lifecycle is a web of touchpoints and interactions. It’s up to you to guide customers toward loyalty through customer lifecycle management — the strategic process of optimizing customer experiences as they move along each stage. Manually, this is a complex task. But with AI, you can track and optimize your marketing, sales, and customer…