How to Use Short-Form Videos to Grow Your Followers
Our webinar entitled “How to Use Short-Form Videos to Grow Your Followers” delved into the dynamic era of short-form videos, a format that's not just buzzing with popularity but also proving to be a powerful tool for engagement and growth on social media.
According to Statista, YouTube Shorts amasses an impressive 30 billion views daily.
Moreover, short-form videos cater to the modern…
Measuring Marketing Success: Essential Guide to Profit and Loss Analysis
The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis.
As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…
Best Email Marketing Practices to Boost Your Engagement Rate
Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers.
According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020.
Source: Statista…
VBOUT’s Year in Review: 2023’s Top Feature Releases
In this blog post, we've compiled a concise summary of VBOUT's feature releases and enhancements from the year 2023. We owe this progress to your invaluable feedback and ongoing suggestions for refinement.
For those of you who may be exploring AI-powered marketing solutions and are not currently using VBOUT, this article offers insights into the evolution of our technology and our constant…
Repurposing Content Across YT Shorts, Instagram Reels, and TikTok Videos: The Ultimate Guide
We’re living in fast-paced digital work, and if you’re in the business, you’ve likely witnessed a huge demand for short-form video content.
With its rise, these videos have become a pivotal component for the success of any digital strategy. They range from a few seconds to 2 minutes, but they’re very successful in capturing the audience’s attention.
This format perfectly aligns with the…
The Future of Marketing Automation: How Innovative Technology Reshapes Customer Engagement
Marketing automation can, at times, seem like magic. Fortunately, it’s not.
We owe this revolution to powerful technology driven by genius innovation.
If the marketing industry were headed by a great wizard like Gandalf, he’d probably offer the following two points of wisdom:
A. In 2023, you need to reach out directly to potential customers and engage with them.
B. It’s better if…
Marketing Automation in eCommerce: Key Metrics for Measuring Success
The eCommerce landscape has been evolving at an unprecedented pace. The convenience of online shopping, especially during the COVID-19 pandemic, has driven substantial growth in the eCommerce industry.
According to data from Census, eCommerce sales increased by 43% from $571.2 billion in 2019 to $815.4 billion in 2020.
As a result, competition has intensified, and eCommerce businesses are…
Website Optimization for Marketing Success: Strategies to Improve Performance and Conversion Rates
When well strategized, your website has the power to become a high-converting marketing machine.
From collecting valuable lead information to nudging qualified prospects through your sales funnel to building a high domain score, there are endless marketing benefits your business can enjoy when you optimize your website.
The key? Hyper-focusing on methods that can help you improve your…
AI-Enabled Marketing
VBOUT's AI Features Boost efficiency with AI-Powered command Optimize your sending time for email campaigns Optimize your sending time for automated messages Craft instant AI-enabled email Create AI-Powered SMS content in seconds Generate social content in seconds Boost efficiency with AI-Powered…
Marketing and AI: Pros and Cons
Conversations about AI are buzzing all over the business world, with its list of applications growing daily. But according to McKinsey, the impact of AI is projected to be felt most in marketing, where it can analyze vast amounts of customer data and provide insights that can shape marketing strategies.
But some downsides to AI in marketing also exist. Here you’ll find an analysis of the…