VBOUT Integration with Muraena for Contact Data Enrichment

VBOUT now connects with Muraena.ai to enhance your contact records with valuable insights like job title, company size, industry, tech stack, and more, even if you only captured an email address.

This new feature helps you keep your forms short, automate smarter, and build more targeted campaigns without asking your contacts for extra details.

Data enrichment is the process of improving existing data by combining it with more information from a variety of sources. This prevents you from relying on long forms or manual research.

The main purpose of data enrichment is to enhance the accuracy and depth of data, which makes it more valuable for analysis and decision making. The organizations mainly enrich data in order to fill in missing details, correct potential inaccuracies and get a more comprehensive view of their customers.

This helps marketers and sales teams:

• Build a complete profile behind each contact without increasing friction at signup.
• Score, tag, and segment contacts in a much more intelligent way.
• Send better leads to CRM and sales teams.
• Personalize outreach based on real technographic and firmographic data.

This leads to better efficiency across your campaigns, automations, and pipelines.

With our Muraena.io integration, you’ll be able to enrich contacts in a few different ways:

• Form Submissions: Enrich contact data automatically after someone submits a form, even if the form only asks for an email address.
• Automation Flows: Insert enrichment steps anywhere in your automations. Add a short delay, enrich the record, then use the new data for scoring, tagging, or conditional workflows.
• Batch Enrichment: Select a full contact list and enrich all records at once.
• Manual Enrichment: Update individual contacts manually from the contact profile page when needed.
• Selective Field Control: Choose which fields you want to overwrite and which ones you prefer to keep as-is.

To discover how to set it up, check out this documentation.

The enriched data in VBOUT consists of two types of data:

• Contact-Level Data: Email, location, industry, and job title.
• Company-Level Data: Company name, size, website URL, LinkedIn page, headquarters location, industry type, technographics (i.e., technologies and software tools that the company uses such as Wordpress, Cloudflare, Slack, etc…)

The possibilities with enrichment don’t stop there. You can also:

• Combine Social Media Funnels with Enrichment: If you’re using VBOUT’s comment-to-DM automation on Facebook or Instagram, you can simply enrich leads after collecting their emails through a mini form.
• Score Leads Based on Technographics: Assign lead scores based on enriched data; for example, giving higher scores to contacts using specific technologies like WordPress or Shopify.
  
• Create Smarter Segments: Build dynamic lists based on job titles, industries, tech stacks, and other enriched fields for more targeted messaging.
• Enhance CRM Sync Rules: Push only high-value, enriched leads into external CRMs like Salesforce or HubSpot based on your own custom conditions.

With enriched contact data, you can shorten forms, personalize campaigns, qualify leads more accurately, and refer the right prospects to your sales team, all without extra manual effort.

If you would like to understand how to use this feature in your own campaigns or automations, book a demo with our success team. They will show you how to activate enrichment, build smart automations, and get the most value out of this feature.