What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
How to Incorporate Sustainability Messaging in Ecommerce Emails
Today’s consumers are becoming more conscious of the environmental impact of their purchases. In fact, 83% of consumers say they prefer to buy from brands with stronger sustainability practices. For e-commerce brands, this shift presents an opportunity to engage customers on a deeper level through thoughtful and impactful email campaigns.
This guide explores how e-commerce businesses can…
A Definitive Guide To Marketing Automation For Small Business
Did you know 72% of successful companies use marketing automation software to drive desired results?
They're especially useful for small business owners who manually juggle multiple tasks, which slows down progress.
If this is you and you're looking for a complete guide on the best marketing automation software, strategies, and tools for small businesses to get started right away, this…
How to Create Social Media Captions That Captivates
Undoubtedly, social media captions go beyond simply describing your photo or video. They now play a pivotal role in engaging the audience and generating interactions for both individuals and businesses.
In layman’s terms, a caption can either make or break how well your content (photo, video, etc.) will perform across different platforms. So, every social media user must try their level…
14 Key Metrics to Track for Better Chatbot Performance
Chatbots are quickly becoming essential tools for businesses, boosting user engagement, increasing sales, and making customer service more efficient in general. But having a chatbot isn’t enough anymore; you need to know if it’s doing its job properly.
That’s where tracking performance metrics comes in. By keeping an eye on the raw data, you ensure that your chatbot isn’t just functioning…
How Top Brands Successfully Used SMS Marketing to Increase Engagement
Looking for a faster and more personal way to engage with your audience?
SMS marketing campaigns may be the answer.
Let’s take a closer look at what SMS marketing is, why it’s important, and some industries and brands that use it. What is SMS marketing? SMS marketing means sending promotional or transactional messages via text to engage with your leads and customers.
These…
How to Convert an Ordinary Email to a Persuasive One
Entrepreneurs use email to communicate with their audience. However, not every email written by an entrepreneur is a persuasive email. So, what exactly is a persuasive email? It's one that successfully convinces its audience by using concise, attention-grabbing language to influence the reader and create a strong call to action (CTA).
Persuasive emails offer many advantages over ordinary…
5 Best Ways to Acquire Customers for Your eCommerce Business
In the fiercely competitive world of online marketing, 90% of new eCommerce businesses fail within the first 120 days of operation. This worrying statistic highlights the critical importance of effective customer acquisition strategies for enabling eCommerce growth. We understand the significant effort required not only to launch but also to build a customer base and increase online sales.…
How to Use A/B Testing to Increase your Conversion Rates
Are you looking for effective ways to increase your email conversion rates or drive more engagement? A/B testing could be one of the solutions for the improvement you need. According to 99firms, more than 50% of marketers use A/B testing to boost conversions.
This method involves creating two versions of your emails to see which one better drives better results. To discover how to use…
Measuring Marketing Success: Essential Guide to Profit and Loss Analysis
The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis.
As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…