What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
6 Strategies for Analyzing Email Marketing Performance and Optimizing ROI
Are your email marketing campaigns falling short?
Analyzing and improving your email marketing performance is an absolute must if you’re serious about converting leads and optimizing your outreach ROI.
But knowing how to adapt your approach as strategically as possible can be confusing. Where do you start? What should you look for? And what changes should you implement to get the best…
How to Build a High-Quality Email List in 2023
Email list building refers to the process of collecting email addresses from website visitors or customers, using email marketing software. This enables businesses to grow their subscriber database, paving the way for potent business communications with both prospective and existing clients.
Nearly 6 out of every 10 email subscribers are persuaded by email marketing to make a purchase…
Top 4 Ideas to Master Email Marketing on a Limited Budget (+ Examples)
If marketers have all gone through a similar experience at least once in their professional lives, it’s dealing with a limited marketing budget.
And when times are tough, we all lean on our creative prowess to ensure our campaigns are successful.
And what more can be done? After all, the sky ain’t the limit!
Or is it? In this article, we’ll share a few simple ideas marketers can use…
How to Use TikTok Ads for Business Growth
Typical behavior in the technology era – the young lead the way and the adults follow suit. TikTok shot to fame due to its insane popularity among Generation Z. In a short span, the social media platform saw over a billion downloads and it still boasts a billion active users every month.
Such astounding numbers, people’s preference for micro-videos, and the creative soul of content creators…
6 Ways to Prepare Your Email Marketing Campaigns Ahead of Black Friday
Can you feel it in the air?
The onset of fall tells business owners that the most crucial time of the year has arrived: Black Friday and all the sales frenzy that goes with it.
In fact, in 2021, Black Friday sales were forecast to exceed 10 billion dollars, a whopping increase of 21% compared to the previous year.
Depending on how prepared you feel, this can bring angst or hopeful…
How to Use Transactional Emails to Boost Engagement
What are transactional emails? Transactional emails are emails that are sent anytime the customer takes a specific action such as buying a product, signing up for a service, downloading an ebook, requesting to reset a password…
Such types of emails play a critical role in driving customer engagement. According to AtoZ Email Marketing, transactional emails have an average CTR of 4.8%,…
How to Build a Lead Scoring Criteria for your Email Marketing Strategy in 2023
Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black.
But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent.
What is lead…
VBOUT Recognized in GetApp’s Midyear Report for Top Marketing Software
VBOUT is thrilled to announce its recognition as a Top Marketing Software by GetApp in its flagship 2022 Midyear Report. GetApp is a leading company that helps businesses navigate their software buying journey.
This report includes all the top-rated products that are consistently featured in GetApp’s Category Leaders reports for Marketing and related categories released over the first half…
8 Email Marketing Trends for Ecommerce
The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months.
However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game.
Believe it or not but ecommerce email marketing is one…