How to Use Transactional Emails to Boost Engagement

What are transactional emails? Transactional emails are emails that are sent anytime the customer takes a specific action such as buying a product, signing up for a service, downloading an ebook, requesting to reset a password… Such types of emails play a critical role in driving customer engagement. According to AtoZ Email Marketing, transactional emails have an average CTR of 4.8%,…

How to Build a Lead Scoring Criteria for your Email Marketing Strategy in 2023

Leads are the lifeblood of your company. A regular influx of fresh leads can help you counteract customer churn and build your base to keep your business in the black. But not all leads are created equal, and your time as a marketer is precious. That’s why you need airtight lead scoring criteria to help you decide where your email marketing time and effort are best spent. What is lead…

VBOUT Recognized in GetApp’s Midyear Report for Top Marketing Software

VBOUT is thrilled to announce its recognition as a Top Marketing Software by GetApp in its flagship 2022 Midyear Report. GetApp is a leading company that helps businesses navigate their software buying journey. This report includes all the top-rated products that are consistently featured in GetApp’s Category Leaders reports for Marketing and related categories released over the first half…

8 Email Marketing Trends for Ecommerce

The COVID-19 Pandemic made a lasting change to everyone’s shopping behaviors around the world. As a result, the ecommerce industry achieved a decade’s worth of growth in just three months. However, the sudden growth has forced all ecommerce stores worldwide to revamp their marketing strategy, especially their email marketing game. Believe it or not but ecommerce email marketing is one…

10 Top Sales Funnel Examples you Simply Must See in 2022

What is a sales funnel? A sales funnel is the path that turns potential leads into customers. A lead enters the funnel when they learn about your brand and exits when they buy something. The most important part is to know how to properly craft the funnel; it starts with determining the main elements required for each stage of the funnel, from the awareness stage, to the consideration…

Six Common Conversion Obstacles That Are Surprisingly Easy to Solve

Back in August 1994, the first online retail transaction took place, marking the birth of a new era of shopping. Fast forward to 2021, and there are more than 2 billion digital shoppers worldwide. This ecommerce revolution is underway, even as we speak. It’s predicted that by 2040, as much as 95% of all purchases will be made online. This is great news for your online store, as this…

Privacy Policy

Privacy policy Effective as of June 27, 2018 Last modified: August 22, 2023 We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us or…

10 B2B Holiday Marketing Trends to Watch out for in 2022

When you hear about holiday marketing, you may think that this strategy is beneficial for B2C companies primarily. But, B2B brands shouldn’t deny themselves an opportunity to drive awareness and boost sales during a holiday season! Want to learn the working B2B holiday marketing strategies for 2022? Then keep reading this article! Understanding holiday marketing Holiday marketing…

Privacy Policy

Privacy policy Effective as of 27 June, 2018 Last modified: August 20, 2020 1. Introduction VBOUT (“we”, “us”, or “our”) provides a marketing, social media and analytic platform through a Software as a Service (SaaS) model. At VBOUT the privacy and security of our customers, third parties and visitors are of paramount importance. This Privacy Policy (“Policy”) explains how VBOUT…

Guide to Creating a Behavioral Email Marketing Strategy

Few forms of marketing can boast as much fame or efficiency as email marketing. Its versatility lets it augment inbound outbound strategies alike, fitting into all stages of the sales funnel. Moreover, it continues to offer excellent Return on Investment (ROI), and marketing trends predict its continued prominence. However, it too presents some notable challenges. Recipients’ inboxes are…