Best Email Marketing Practices to Boost Your Engagement Rate
Despite the evolution of technology and new trends in digital marketing, email marketing remains one of the most effective channels for engaging prospects, nurturing leads, and converting them into loyal customers.
According to Statista, email marketing revenue is growing worldwide and is expected to reach $17.9 billion by 2027, compared to $7.5 billion in 2020.
Source: Statista…
6 Ways to Prepare Your Email Marketing Campaigns Ahead of Black Friday
Can you feel it in the air?
The onset of fall tells business owners that the most crucial time of the year has arrived: Black Friday and all the sales frenzy that goes with it.
In fact, in 2021, Black Friday sales were forecast to exceed 10 billion dollars, a whopping increase of 21% compared to the previous year.
Depending on how prepared you feel, this can bring angst or hopeful…
Why you still need to use emails in your marketing strategy
Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…
VBOUT filters for segments and email automation
With Vbout's smart filters you can create very specific segments of your subscribers, based on multiple criteria from the list, then target those subscribers once the filters you choose apply to them. Filters are mainly used in creating list segments, email automations and lead nurturing automation. Available options for all text and number fields :
is: value of the text field matches…
Conference Ticket Sales Funnel
Conference Ticket Sales Funnel If you are running a conference business and looking for inspiration on how to generate leads using Facebook ads, check out this marketing funnel by Collision Conference.
It includes:
1 Facebook lead form ad
OFFER: Join their startup program to pitch
5 Email automations
Free Workshop Funnel
Free Workshop Funnel If you are selling an online workshop, offering a free intro module or a condensed version of the entire content is a great way to attract leads.
Nir Eyal, the author of the best selling books, did exactly that. He attracted leads to his full paid workshop using evergreen webinar, hosting a FREE 30-minute module.
Here is a breakdown of his funnel:
Facebook Ad……
Software Signup Funnel – by Dubb
Software Signup Funnel - by Dubb Product-led marketing is a growing branch in SaaS marketing, and while education, a solid knowledge base, and canned demos are great, nothing trumps taking the product for a real-life test run.
The question is, how do you fuel your AARRR funnel with qualified leads?
Here is how Dubb.com has built a Facebook ad funnel and really reaped the rewards:…
High-ticket upsell funnel
High-ticket upsell funnel Are you selling a high-ticket item, such as consulting, appointment setting, or done-for-you services?
Attracting leads by pushing your most expensive program first is a difficult strategy.
Check how Community kings created a solid funnel by offering free products before pitching the high-ticket service.
Here is a breakdown of their funnel:
Facebook ad…
Free Course Funnel
Free Course Funnel Free courses must be one of the most effective offers to drive lead optins, and ultimately upsell high ticket-priced programs.
Check how Robb Bailey and his team built a solid funnel and deployed all the channels in the book to try and close deals.
Here is a breakdown of their funnel:
Facebook Ad
OFFER: Free course for agencies to close better
10 Email…
Gated content funnel by Klavyio
Gated content funnel by Klavyio Gated content is a popular form of lead magnets. However, most companies do not use paid media to drive traffic to that offer, or they fail to setup proper follow-up automations to continue the nurture process.
Let's take a look at how Klaviyo, an email marketing company, built their gated content funnel.
Here is a breakdown of their funnel:…