Running a software company and building a successful software product is a dream come true for many CEOs. But no matter how amazing your product is, if you cannot market it and sell it the right way, you will never get the fame and money you deserve.

You have to ensure that your marketing efforts are better than the rest of your competitors. Marketing gives you the freedom to build your brand and receive your sales target on time. Here in this article, we will share the seven proven tips of Digital Marketing for software companies – keep reading!

1. Prioritize The SEO

Many software developers don’t have a clear idea of how SEO works. You might not have to face any troubles understanding the “Dashboards” of SEO plugins. However, the knowledge of using those plugins is not enough.

SEO is not like how it used to be back in the early 2000s. You cannot rank a product nowadays by stuffing keywords on your landing page or getting backlinks from forums. Search Engines now demand webmasters to implement proper strategies that help the customers and Crawlers alike.

Make sure to hire a credible agency to handle all the SEO needs of your website. You can find more information about SEO services on this page.

2. Your Website

Optimizing your website is the most important thing from the marketing point of view. Think about it, what’s the first thing your prospects see when they find you online? Your business website is the first thing your prospects get to know about your business.

Unless you have an amazing website that caters to all the needs of your prospects, you are never going to make any sales. Your job is to ensure that your website provides all the details that your prospects expect.

Website design also plays a huge role in building your online brand. Using proper headings, creating a mobile-friendly website, including proper graphics, and, most importantly, providing adequate answers to your customers’ problems is a must for securing sales organically.

3. Native Ads

There’s no doubt about the fact that attractive ads help you find more customers. If you have thought about crafting a proper Ad strategy and have come up with something creative, you can easily get your desired results.

But there’s something about ads that’s inevitable; you can never be sure if your Ad strategy is up to the standards. A better solution is relying on native ads.

With native advertising, you focus on putting out your message using trusted channels that are famous among your target customers. Customers tend to trust recommendations from authoritative figures instead of following the message of a new brand.

For example, the Advertorials, Sponsored Content and Tweets, and Branded Content can help you promote your brand to the market backed up by social proof.

4. Social Media

There’s no denying that social media has changed how we interacted with people around us in the past. Instead of writing letters and waiting for weeks to get a response, we can now even chat with our loved ones who are thousands of miles away from us.

How can you use this chance to work for your software product? Well, using social media, you can do all sorts of good things. You can write social posts answering the queries of your target customers. You can build your own social media brand that helps you position your product in the market.

Furthermore, social Media allows you to build your audience. Social Media is the best channel to get feedback about your products and services. Insights from social media users can also help you find out ways to overcome your competitors. An easy way to manage your social presence is handling your accounts in one place.

5. Email Marketing

Emails look like the thing of the past, but people often underestimate the power of sending proper emails. Direct Response advertising, an email marketing strategy that has produced billions of dollars for companies, is perfect for software companies who want to generate more sales.

The thing about Email marketing that scares off most people is that it is more sophisticated. Yes, it can produce amazing results, but only if you can succeed in building a personal connection with your prospects – something that isn’t easy to build.

But working with expert email marketers can help you overcome this problem. They will help you build your email list, giving you a deeper understanding of your prospects. Once you have built a sizable list of email subscribers, you can start sending them emails that help them overcome their specific problems and present your product as a reliable solution.

6. Running PPC Ads

Pay Per Click Ads is an amazing ad campaign that requires you to pay money only when someone clicks on your ads. You can easily track if you have made any sales or have nurtured any leads with your PPC ads. This way, you don’t have to spend so much money on this advertising model at the start, and you can increase your budget depending on the results you get. 

The best thing about running PPC ads is that they are reliable and have worked for countless companies in the past. PPC ads help you do amazing things like A/B Testing to determine what works for your target audience and what doesn’t. PPC ads help you tweak your based on different customers.

7. Use The Analytics

Marketing your product isn’t all about creating superb ideas and spending your money without considering your turnarounds. It’s also important while marketing your product that you analyze the target demographic and provide them the products they want.

What if you don’t know how to gather analytics and use them for your growth? Don’t worry. Several reliable options in the market help you gather the right information regarding your business to grow your product the right way.

Some of the KPIs you should look for include:

  • Engagement for social media
  • Open rates
  • CTR
  • Conversions for emails
  • CPA for paid ads

Furthermore, you don’t have to worry about invading any privacy laws as gathering analytics is legal as per the standards. You can use tools like Google Analytics and Chartbeat to analyze your customers for providing custom solutions.


All the digital marketing tips mentioned above have helped numerous software companies to win more sales around the world. Make sure that you spend your time reading about these strategies in detail, so you can get the results you want in no time. Happy Marketing!

About the author

Here, Kashif Raza, the Lead Content Writer at Globex Outreach, headquartered in New York City, New York (, and primarily responsible for content writing services, reveals SEO and other proven content strategies that can help clients better connect with their target audiences, while also building much stronger relationships.