Email marketing is by far one of the most effective types of digital marketing. In fact, the email open rate across all industries is 19.8% with a click-through rate of 11.3%. These numbers are quite impressive and show just how much engagement a well-designed email marketing campaign can get.

The keyword here is “well-designed”. If your email strategy is outdated, you might be seeing worse results than you could have had if you spent more time improving your strategy. Hence, here are the most effective ways you can use to renovate outdated email marketing campaigns in 2022.

1. Review your mailing list

The first thing you should do is look at your mailing list. When was the last time you reviewed it? Have you ever reviewed it at all? Doing this will help you get more accurate numbers for the metrics you are measuring during your email campaigns. There are three things you should do to review your mailing list successfully:

  1. Remove email addresses : Go through the list and find email addresses that are no longer active (i.e. they have been deleted by the owners). If the emails you send them usually bounce, then these addresses may even be fake. Remove all such email addresses from your mailing list.
  2. Create a re-engagement campaign: Likewise, find email addresses of the users that no longer engage with your emails. You can create a re-engagement campaign based on the parameters and conditions that suit your objectives. For example, those that have been unengaged with your brand for 60-90 days. If some users still don’t respond, you can assign them a tag as inactive and add them to a separate list.
  3. Continue building your list: Even if you already have a big mailing list, it doesn’t mean that you should stop building it. Continue looking for new subscribers, but make sure that they all fall in your target audience. If you have uninterested people subscribing to your mailing list, then you can’t expect to see them engaging with you.

By reviewing your mailing list this way, you will have a more targeted selection of users to email. Once you start marketing to your actual audience and to people who want to hear from you, you will see much better results with your email campaigns. It may take you some time to get to the same number of subscribers if you had to remove many email addresses from your list, but it will be worth it in the long run.

2. Improve your scheduling

The next thing you should do is assess your current scheduling. The time when you send your emails and how frequently you send them matter a lot for the kind of response and engagement you see. That’s why you need to carefully assess your current scheduling and decide whether you need to decrease or increase your email sending frequency as well as whether you need to change your sending time.

If you are struggling to create a new schedule after you have detected issues with your current scheduling, you can always look for professional help in this regard. Check the top rated essay writing service site and find an experienced writer who is an expert in email marketing. They will be able to assist you or even make a new schedule for you that will maximize the results of your email campaigns.

You might also want to consider using predictive sending in future campaigns to improve personalization. Essentially, predictive sending is about sending emails at different times to different subscribers. Some email marketing tools and platforms have this feature that you can use to send out email campaigns to different subscribers at the most appropriate times. In this case, you don’t work with segments but rather with individual subscribers which further personalizes your emails and improves engagement.

3. Experiment with subject lines

Once you have made the changes on the bigger level, it’s worth looking at the details. Namely, the emails themselves. One of the reasons why you may be seeing low open rates is because of the quality of your subject lines. Perhaps they are confusing, irrelevant, or boring to your subscribers. If this is the case, they may simply be ignoring your emails or deleting them without even checking what’s inside. To solve this problem, you need to experiment with your subject lines, check them with a special tool, and improve them.

If you aren’t certain that your writing skills will be enough for this, you can always seek professional help. Find the best essay writing services reviews site and check the writers listed there. Then, get in touch with the one who seems to be the most appropriate for the task. With an experienced writer, especially someone who has worked with emails before, you can take your emails to a new level and start increasing your open rates. Here are some techniques you can try:

  1. Use different types of subject lines. For example, some subject lines could appear in the form of a question while others may be statements. In both cases, you need to hook the recipient in some way to make them open the email and read it.
  2. Add visual elements besides text. For instance, using emojis in your subject lines could be a good way to catch the attention of the user. There are so many emails in their inbox, but if yours is the only one that has a relevant emoji in the subject line, it might be the one that stands out.
  3. Don’t neglect your “From” line. Many marketers spend hours crafting the perfect subject lines but forget about the importance of the “From” line. This is where you can establish a more personal connection with the reader by using your name and the name of the company you represent (e.g. Sarah from Buzzfeed).
  4. A/B test your subject lines to find what works best. While using different types of subject lines can already be a way to achieve better results with your emails, it’s A/B testing that can really help you find the most effective subject lines for your needs.

4. Diversify your email formats

Once the recipient opens your email, they need to actually read it. If your open rate is good but your click-through rate is not that high, then you may need to work on your emails. One way to improve them is by diversifying the formats you work with. Indeed, the problem is not always in the value you deliver but rather the form in which you deliver it. Of course, the two are connected to one another, but by working with more email formats, you will eventually start using more types of content within your emails and, in turn, delivering more value.

Again, remember that you don’t necessarily have to do it all on your own. You can always go to the custom writing reviews site Trust My Paper to find an expert writer in your field who also has experience with email marketing. This writer will be able to assist you throughout the entire process of creating your emails and content for them. On the other hand, you might only need their help while creating email templates.

Having multiple email templates for the different formats you work with is ideal. For example, you can have templates for the most common types of emails such as transaction emails, welcome emails, and newsletters. In addition to that, you can even create a template for emails with personalized offers that you can then customize depending on the user you are sending the email to.

5. Combine with other channels

It’s a good idea to combine your email marketing with other types of marketing. There are many different channels you are likely using to promote your brand and your products or services. The most effective campaigns are the ones that are interconnected or aligned to one another because that’s how their results can be maximized.

For example, you may have an HR agency promoting available positions for IT jobs in USA. Instead of only targeting your current mailing list, you can also launch a native ad campaign on social media platforms like Instagram and Facebook, post on job boards, etc. Email marketing does not exist in a vacuum, so it’s definitely worth combining it with other types of digital marketing to achieve your campaign goals.

6. Focus on personalization

Last but not least, always remember about the importance of personalization. By focusing on personalization, you can truly appeal to every subscriber on your mailing list in a meaningful way and build long-term relationships. Here are the key points to remember about personalization:

  • Segment your mailing list based on user behavior. Use different factors for segmentation (i.e. demographic, geographic, etc.)
  • Build forms to help your segmentation. Then, send emails based on the answers the user provided (e.g. send email X to users who chose X, send email Y to users who chose Y).
  • Watch your unsubscriber and open rates – these can be impacted by your personalization efforts.


All in all, updating your email marketing strategy is definitely necessary if you want to see great results from your efforts consistently. Use the tips in this article to help you improve your current email marketing campaigns and start setting and achieving more ambitious goals.

Author Bio:

Anna likes writing from her university years. When she graduated from the Interpreters Department, she realized that translation was not so interesting as writing was. She trains her skills now working as a freelance writer on different topics. Always she does her best in the posts and articles.