Are you confused about opting for landing pages for your business website? Or you don’t know how beneficial landing pages can be for your business? Or how can you make the most out of the landing pages to expand your business?
Whatever query you have in your mind, we are here to sort it out for you!

A landing page is the very initial point of contact between the client and the website. A landing page can be a devoted page with a specific goal or simply it can be the homepage of your website.

Different landing pages have the option to fill out contact forms for visitors to fill in their details, but that is not necessary. Other than this, it can be a thank-you page, lead-capture landing page, splash page, or a click-through landing page.

Overall landing pages can assist you in collecting contact information of the prospects apart from search optimization results. So, focusing on landing pages can help to improve your website’s digital market performance and enhance conversion rates.

And that’s what we are going to tell you today.

If you are eager to know about the top benefits of landing pages to expand your business, stick around to know in detail!

How landing pages can help you to expand your business: Top Benefits!

First impression matters and your business website is the first thing that represents your online presence. You can kickstart the successful journey with your customers to fill the sales funnel and it wholly depends on how you engage them when they are first-time visitors.

But how can you do it?

In most cases, landing pages give website visitors an initial impression of what your business is all about. When created well, the landing pages can give valuable information and a deep insight into what your brand is offering.

So, if you are interested to find out more read on to know some of the top benefits of landing pages to expand your business!

Landing pages offer various pages for different searches

What’s better than creating different pages with different focused keywords?

Nothing! If you have a deep understanding of SEO-based search results, you know it well. Being a website owner, you can make varying landing pages for different keywords as per your target goal.

For example, being a development company, if you want to focus on ‘web development’, people looking for such services will search through related keywords. To fetch these target audiences, you can make pages with related keywords, like mobile app development, website development, WordPress plugin development, etc.

If you want to stick out for two different keywords, you can enhance the landing page by adding keywords into the URL, Body of the content, Title, Images, etc.

Helps to enhance SEO rankings

Did you know SEO-powered content can help to enhance your website rankings?

Yes, you read it right! SEO-based content can help to get higher rankings in SERPs.

As everybody is well aware, content is supreme in digital marketing, so to be in flow with the latest marketing strategies, unique and useful content is necessary. Through this, you can maintain a high ranking in Google search engine results.

Landing pages of your business website are one such place where you can provide useful content for visitors to convert them into your customers. Landing pages are well-optimized with the targeted keywords to make them suitable as SEO pages.

With the help of such SEO pages, you can create more content for your website. It is also beneficial for the keyword strategy required for your online business. So, overall, the relationship between landing pages and SEO is crucially important. SEO for landing pages helps to implement strategies to ensure good page ranking in search engine results and enhance the visibility of your business website.

Helps to improve conversion rates

Landing pages can back your business with improved conversion rates. Here’s how?

A website includes all the information related to your business to catch the recognition of people from all over the world. This encourages them to go for your service or product. Alike is done with the landing pages to attract more and more leads.

When you are taking the help of Google ads to take people to the landing pages, then obviously the possibility of getting qualified leads is high. A landing page is designed in such a way that people can easily make a decision. Or you can say, it is a CTA kind of technique for visitors to make instant decisions. So, all this ends up generating more and more qualified leads and helps to improve conversion rates.

Promotion of new products and services

Landing pages on a website are core points to promote new products or services before anywhere else. How?

The latest products and services as per demand are the soul of any business to keep it alive. A landing page is a great place to encourage new products and services. For instance, your brand has just finalized making a new product or service. If you are looking for one of the best ways to advertise it without paying money, creating landing pages for such products or services is the best solution.

A dedicated page for different products or services promotes new features and puts that product in the limelight. It helps to add value to the promotion of the product by showcasing the main features of a particular product.

You can even add testimonials of different products or services on each page to help the customers make quick decisions. This way, not only you can promote new products, but also enhance lead generation.

Helps to build brand awareness and credibility

Landing pages are one of the best compelling forces backing the brand’s credibility. Apart from showcasing different products, you can use landing pages to enhance brand awareness and, thus credibility.

Landing pages are capable of giving a perfect glimpse of your business website. Even if customers finish an action rapidly after landing on the pages, they will remember the branding and logo at least. If they come across the same brand once again, they will recall it easily. This is the best way to hook them in and push them into the sales funnel.

This rolling scroll of the customers can play a major role in maintaining brand credibility. Also, the testimonials available on landing pages can add a personal touch to the brand experience.

Make direct connections with the visitors

Landing pages can help to get connected with the visitors directly. But how?

A good-quality landing page is incisive and clear and shows the value that your brand can offer to the customers. Being in a direct connection with the visitors is unique and will give the route to new visitors to get engaged in the website.

You can give the core brand message to the customers and interact with them in the most efficient way possible. Nowadays, in the digital competitive era, customers want to see the brand message and value first before making any purchase.

Enhances webinar engagement

Interested in getting more visitors to sign up for events or webinars?

Landing pages are one of the best solutions for this. Creating dedicated landing pages that can have direct connections with the related blogs can help to reach potential customers to invite for webinars.

You can link those pages that discuss related topics and promote them on social media channels. This way, you will surely see a rise in the attendance of webinars or event attendance. After preparing to host webinars, make dedicated landing pages for each event to get interested customers and generate qualified leads.

For instance, if you are going to plan for a webinar on WP plugin development, you should have a dedicated landing page for the same service on your website. If you didn’t have it before, you can make one.

Landing pages can assist in growing the email list

You can grow the email list with the dedicated landing pages. Here’s how?

As already mentioned, landing pages can help generate enough leads, which means you will get calls or messages from the prospects. As a result, you can include or link a form to request user data, like names, contact numbers, or email addresses. So, landing pages can help your business grow the email list.

When you are asking the customers to fill out the forms, you can have an ‘opt-in’ button to ask them to provide an email address to receive offers from your brand. You can even send out newsletters, sales, promotions, or any announcements related to your business to keep your company in the public eye. Not only email, it can also be SMS if you have added a field asking for contacts to enter their phone numbers

Summing Up

That’s all for now!

Every business website should have great landing pages. It is the very first thing that visitors will notice after landing on your website. That’s why a landing page of your business website should be:

  • Easy to navigate
  • Visually appealing
  • Provides relevant information

The aforementioned benefits of landing pages to expand your business are enough to be part of your business journey. What else can anybody need if they get to generate qualified leads and enough conversions through landing pages?

Go and grab the opportunity to beat the digital competitive race with optimized landing pages!

Hope you find this blog informative!

About the author

Upma is the Seo Executive at JoomDev. She loves to convert her ideas into reality by developing products to make your online business successful with her WordPress plugins and mobile app development company.