Simple whitepaper download Funnel

Check our review of this whitepaper download funnel​ by Anodot.

We analyze their Facebook Ad (with retargeting) — Landing page (cookied form) —Thank you page — 1 email automation.

We will uncover their layouts, copy, attribution and the technology behind the email.Overall, they created a good ad although it was lacking a little bit more introductory copy, a nice landing page format without clutter, and a proper attribution.

However, they could have done better regarding the email sequence as there’s only a confirmation email sent right after signup.