35 landing page examples you should never miss
Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive…
GDPR compliance: Are you ready?
On 25 May 2018, GDPR or General Protection Regulation came into force in the EU (after a 2-year adoption period spurred in 2016). It was created with the purpose of coordinating data privacy laws across Europe. At a glance, the Regulation describes itself as a revitalized means of protection for personal data.
Personal data means data relating to a living individual who can be identified…
18 effective ways to grow your business with Facebook
With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.…
23 important holidays to keep an eye on in 2018
For marketing professionals, the word ‘holiday’ is packed both with promise, and a sense of tension. The potential for bigger and better sales, more customers, leads, and a general interest in your product increases exponentially if framed and promoted properly around the year’s many holidays. Now, cue every other marketer in the known universe blasting off email reminders and creating…
VBOUT recognized as a leader in the New York City tech scene by G2 Crowd
VBOUT has been identified as one of the best software and services companies in NYC, based on its high levels of customer satisfaction and likeliness to recommend ratings from real G2 Crowd users. Vbout.com has received a 4.9 out of 5 stars based on its 49 verified real-user reviews in the Marketing Automation Software category on G2 Crowd. Users point to VBOUT’s sending outbound emails…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
How to optimize your Instagram strategy
Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…
How to build relationships with customers using dynamic content
If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal!
According to a 2017 Harvard…
What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
A/B testing best practices: Don’t make these mistakes
A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are split into two variations in order to compare results to prove or disprove a hypothesis are common in many scientific fields. A/B testing is a powerful tool for CRO (conversion…