Net neutrality repeal: What now?
The hotly contended issue of net neutrality has been making headlines for months. On December 14th 2017, the United States’ Federal Communications Commission (FCC) voted to repeal the current net neutrality regulations, which required internet service providers to classify high-speed internet as a public utility. Within the bounds of these net neutrality regulations, service providers could…
Reduce your unsubscribe rate: 8 questions you need to ask yourself
There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate. Unfortunately, no matter how careful you are in setting up a campaign, people will unsubscribe from your emails. The goal here is not to halt unsubscribes completely-- this is…