V-cast with Promo:The importance of high quality videos in paid ads

Host: Richard Fallah, CEO at VBOUT.

Guest Speaker: Hila Nissim, VP of Communications at Promo.com.


In this Vcast, we interviewed Hila Nissim, VP of communications from Promo, a video creation platform helping agencies and SMBs create videos in minutes.

Promo provide large library of ready-made templates that contain visuals, messaging and music. Businesses can also customize these templates and upload their own logo to reflect their branding.

They also provide adaptive dimensions for feeds, stories and mobile on various social media networks.

To generate leads, Promo use paid advertising on Facebook, Twitter and YouTube targeting agencies and SMBs. In addition, they create hundreds of videos a year and publish them organically. All these efforts led them to produce great results, increase engagement rate and return on ad spend.