Vcast with SMX East:Using inbound marketing to generate leads

Host: Richard Fallah, CEO at VBOUT.

Guest Speaker: Marc Sirkin, purveyor of fine conference experiences.


We interviewed Marc Sirkin from SMX East (Search Marketing Expo), a part of third door media properties that have 3 publications: Search Engine Land, Marketing Land and Mar Tech. They run 2 marketing conferences associated with those brands: SMX Show and SMX West.

For SEO, SEM, content marketing, email marketing and marketing automation software, these conferences draw the right people who are looking for such solutions. It connects the buyer with the right seller.

To generate leads, they use different tactics such as traditional sales approach (account-based marketing), paid media and email marketing.

The top winning strategy is SEO; they rely on the organic efforts that they obtain from their editorial sites such as Search Engine Land as both attendees and vendors are reading articles there on a daily basis.

They also write content that builds trust with their target audience.

Thank you Marc and SMX East for the great interview: