5 tips on running a successful social media campaign

According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…

8 quick tips to create awesome Black Friday and Cyber Monday deals that boost your sales

Black Friday and Cyber Monday are two of the biggest shopping days in the United States. Since billions of dollars are spent online and offline, big and small retailers take advantage of those 2 days to drive sales and revenue by offering special discounts and flash offers. Here are 8 quick tips on how to create effective Black Friday and Cyber Monday offers to your consumers: Offer a…

Lead scoring glossary

Vbout offers a comprehensive list of Lead Scoring actions that you can score your leads on. Below is a breakdown of the scores based on engagement: On-Site Actions: Destination URL: User visits a particular page on your website Duration on Site: User spends a certain amount of time on your website Number of page visited: User visits a certain number of pages on your website…

4 Ways to Use Hashtags and Social Listening to Optimize User Engagement

In today's digital age, hashtags and social listening have become integral parts of our online interactions and marketing strategies. They are not just symbols preceded by a pound sign (#); they are powerful tools that can help marketers boost brand awareness, drive user engagement, and conduct effective social media monitoring. However, the effective use of hashtags and social listening is…