How to Partner with Niche Influencers to Boost Your Brand’s Credibility and Reach
In today's fast-paced and highly competitive digital world, it has become increasingly crucial for businesses to harness the power of influencer marketing to establish brand credibility and expand their reach. While mainstream influencers can be impactful, there's a growing trend toward collaborating with niche influencers for more targeted and authentic brand promotion.
In this article,…
Measuring Success in Lead Management: Metrics to Track and Improve
In today's competitive business landscape, effective lead management is essential for generating revenue and driving business growth. However, simply generating leads is not enough – it's equally important to track and measure the success of your lead management efforts to ensure that you are making the most of your resources and maximizing your results. This is where metrics come in. By…
5 reasons longer blog posts are best to generate leads
As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?
On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…
V-cast: How this startup grew to 200+ employees worldwide
V-cast with AB Tasty:
How this startup grew to 200+ employees worldwide Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Alix de Sagazan, CEO of AB Tasty Highlights In this Vcast, we interviewed Alix de Sagazan, CEO of AB Tasty, a market leader in the customer conversion optimization space that helps companies with experimentation and personalization, drive fast revenue generation…
V-cast: How to scale to a world wide brand – Mailjet
V-cast with Mailjet:
How to scale to a world wide brand Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch,
Senior Customer Success Manager at Mailjet Highlights In this episode of top marketer, we met with the marketing team of Mailjet, an email SMTP and SMS tool that initially started in France as a…
12 tips to generate leads and drive sales for B2B
B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…
Growth hacking perspectives from a funded startup
Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says:
So, this sounds simple…
[Podcast] How to Build a Sales Funnel that Works in 2025
How to Build a Sales Funnel that Converts in 2025 Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Sean Garner - Founder @ Sean Garner Consulting. Highlights In this session, Richard Fallah (VBOUT) hosts marketing consultant and StoryBrand–certified guide Sean Garner to break down what a high-converting funnel looks like in 2025; practically, not theoretically. Truth first: Most…
How AI Will Change the Role of Digital Marketers in the Next 5 Years
The big question isn’t whether, but how AI will change the role of digital marketers. Indeed, what we’re grappling with now is just how much more it’s going to reshape the job.
From emails that practically write themselves to analytics that seem to read our customers’ minds, artificial intelligence is transforming our responsibilities at breakneck speed.
The next five years? That…
Why Some Leads Ghost You and Others Convert Instantly
You’ve built a strong funnel, written sharp emails, and fine-tuned your offer—yet the results still vary. Some leads ghost you and others convert instantly, and it makes no sense on the surface. They visit the same pages, fill out the same forms, and get the same follow-ups. The difference usually comes down to overlooked factors. From response time to offer relevance, small issues can push…