12 tips to generate leads and drive sales for B2B

B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…

Growth hacking perspectives from a funded startup

Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says: So, this sounds simple…

[Podcast] Email Newsletters for B2B: Strategy, Growth & Engagement

Email Newsletters for B2B: Strategy, Growth & Engagement Host: Richard Fallah: CEO @ VBOUT Guest Speaker: Jaina Mistry – Email, Content & Brand Marketing Leader Highlights In this insightful session, we hosted Jaina Mistry, a brand content and email marketing expert with a deep background in B2B SaaS and startup growth. Jaina explored how marketers can build effective email…

[Podcast] How to Leverage LinkedIn to Generate Leads and Drive them Down the Funnel

How to Leverage LinkedIn to Generate Leads and Drive them Down the Funnel Host: Richard Fallah: CEO @ VBOUT Guest Speaker: Dan Sanchez - Senior AI Marketing Strategist @ Social Media Examiner Highlights If you’re a digital agency or B2B marketer wondering how to turn LinkedIn into a real lead engine, not just a content treadmill, this session with Dan Sanchez will give you the…

The Future of AI in SaaS: Trends & Innovation

In the past few years, AI has quietly worked its way into just about everything, from customer service chats to analytics. If you’re building or running a SaaS product, it’s no longer something you can afford to ignore. The future of AI in SaaS is moving fast, and staying competitive means keeping up with the trends and knowing how to adapt in smart, strategic ways. I've been tracking…

Why Your Website Isn’t Getting Traffic—And How to Fix It

If your site isn’t getting visitors, you’re not alone. Many businesses launch a website, publish some content, and then wait for traffic to show up. But it doesn’t. The reality is that simply having a website isn’t enough anymore. The good news? There are specific reasons why your site isn’t getting traffic—and even better, there are clear steps you can take to fix it. In this article, we’ll…

How Buyer Psychology Helps Increase Conversion in an Online Store

The popularity of marketplaces is steadily growing year over year, and competition among online stores is rapidly increasing. Nevertheless, opening a business and making good money through online trading is still possible. To stand out and thrive, it's not always about spending more; it’s about thinking smarter. So, how can sales be increased without extra investment, even in harsh…

Why No-Code Automation is a Must-Have for Businesses

Automation is one of the most sought-after trends in modern business. It helps companies quickly adapt to changing market dynamics and comprehensively optimize operational activities. In this article, we'll explain what advantages automation provides for businesses and which business processes can benefit from it. Benefits of Implementing Automation Well-implemented automation…

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Explore VBOUT Social Media Manage all your social media activities form one place Learn More Email Marketing Send personalized email campaigns to engage your leads Learn More Lead Management Profile your leads, segment your audience and manage your lists. Learn More…

The CRO Mistakes You Don’t See: How Security Risks Lower Conversions

When companies work on conversion rate optimization (CRO), they often focus on UX/UI design, A/B testing, and marketing strategies. However, one critical mistake that many businesses overlook is the lack of security. Security is not just a technical issue, it is a direct factor that affects user trust and their decision to leave personal data or make a purchase. If a site appears unreliable,…