10 ways to boost traffic and sales with Twitter
Used by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language - initially in 140 characters or less - that has defined digital, person-to-person interactions more so than any other platform that came before. The brainchild of programmers Jack…
Facebook’s data scandal, and what it means for your business
The largest data privacy scandal in history is unraveling at a dramatic rate.
Dubbed Facebook’s “collapse” of public trust, the double revelation that Cambridge Analytica, ostensibly a voter-profiling company, collected the data of 50 million Facebook accounts without user permission, and that thousands of third-party developers built apps on Facebook’s platform to gather private…
10 effective ways to generate leads using YouTube
While YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only to Facebook. In regards to video, however, YouTube is still the reigning king of content. While its business-oriented functions are less clear-cut than say, LinkedIn, YouTube has…
18 effective ways to grow your business with Facebook
With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.…
Are you ready for voice technology?
When it comes to human speech, the average person can speak 150 words per minute, versus typing just 40 words in the same amount of time. This demonstrates a huge discrepancy between the way humans interact, and the technology used to communicate. Luckily, in the last 5 years, many companies have been quick to bridge that gap. Voice, as an interface, is reshaping the way we think about the…
Augmented reality and how it can benefit your business
While flying cars and rocket boots are still in the works, augmented reality is an existing technology taking us one step further into the future. Much like its relative virtual reality (VR), which moves you completely into a simulated world most notably by the use of goggles, augmented reality (AR) is a technology that overlays virtual elements into a physical environment, enabling a…
11 things to consider when working with social media influencers
Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts -- often with thousands or even millions of followers -- who have an impressive engagement rate. With an extensive reach and a community of committed followers, these social…
How to boost your business with Instagram stories
Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and…
Net neutrality repeal: What now?
The hotly contended issue of net neutrality has been making headlines for months. On December 14th 2017, the United States’ Federal Communications Commission (FCC) voted to repeal the current net neutrality regulations, which required internet service providers to classify high-speed internet as a public utility. Within the bounds of these net neutrality regulations, service providers could…
Triggered emails: How to enhance your relationship with customers
Triggered emails are messages that are automatically sent to your users based on certain interactions they have with your business, product or service; this can include a variety of different user actions. The trick is to identify these actions and determine the most relevant messaging that feels natural yet interesting to the receiver. Fundamentally, a triggered email is inherently…