Email Marketing Automation

VBOUT’s Email Marketing Journey Create email campaigns in minutes Create email campaigns in minutes Bring your emails to life Bring your emails to life Automate your emails Automate your emails Send better email campaigns Send better email campaigns Optimize your email…

In-house vs agency marketing: Which one is best for you?

During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future. Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your…

9 tips for optimizing your video marketing content

Chances are, that if you’ve had an online presence at all in the past year, you’ve come across a great deal of videos from a variety of different brands and individuals alike. This is not by any coincidence. The number of internet users watching videos daily is on the rise and is taking up an increasing portion of all of the media shared online. It is predicted that videos will make up a…

Why you still need to use emails in your marketing strategy

Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…

VBOUT voted in as a top marketing automation platform!

VBOUT has been ranked one of the best marketing automation platforms, based on 11000+ reviews across more than 240 products in the marketing automation category. In fact, VBOUT scored the highest among other platforms and lead the industry across major categories: End user satisfaction: VBOUT customers have expressed satisfaction because the platform saves them time, improves their…

The impact of new devices on marketing

In the advent of Apple dropping the iPhone X, it seems that companies are updating devices, or coming out with new ones at a rate that we have never seen before. Advances in technology have always had a significant impact on marketing practices. In fact, the field of digital marketing is born of the age of the internet. It is a marketer’s job to identify the most effective medium to reach…

Free online marketing course

Vbout has launched its free online digital marketing course for marketers, entrepreneurs, businesses or anyone interested in learning digital marketing. Check out our video for more details!

Sales benefits from marketing automation [Infographic]

According to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is still a challenge for many marketers. Among the tools marketers use to show ROI, marketing automation is growing in popularity because it is incredibly effective. Not only can you use…

Why Some Leads Ghost You and Others Convert Instantly

You’ve built a strong funnel, written sharp emails, and fine-tuned your offer—yet the results still vary. Some leads ghost you and others convert instantly, and it makes no sense on the surface. They visit the same pages, fill out the same forms, and get the same follow-ups. The difference usually comes down to overlooked factors. From response time to offer relevance, small issues can push…

VBOUT Named a Top-Rated Social Media Analytics Tool for 2025

New York, NY – July 2025 - We’re proud to share that VBOUT has been honored with multiple recognitions from Gartner Digital Markets brands - Capterra and Software Advice. Our product has been listed on several highest-rated and most popular software charts for the following software categories, released this year: 2025 Capterra Shortlist for Social Media Analytics Tools 2025 Software…