How to build relationships with customers using dynamic content
If you keep a close eye on digital marketing practices, chances are you’ve heard the term “dynamic” content. Today, personalization is in everything. In turn, this is what customers come to expect from brands. Gone are the days of not putting attention to detail, blasting generic campaigns out to your audience, hoping for the best. It’s time to get personal!
According to a 2017 Harvard…
Why everyone needs a social media strategy. Even you!
Admittedly, it’s a difficult task to get a handle on your own social media strategy when you’re pouring most resources into building your clients’ brands. However, there is immense value in taking a moment to think about your own agency’s online presence as well. Digital marketing is an increasingly competitive industry-- to garner trust, grow your client base, and attract talented…
5 a/b testing tactics that improve your email campaign performance
A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…
Webinar: The science of landing pages
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. Find out some important tips on building the best landing pages in this webinar.
View the presentation here.
So, Black Friday is global?!
In the last decade I've started a tradition of traveling abroad over Thanksgiving. It’s not that I don’t like the most American of holidays, with the overeating and binge shopping, it’s just a good time to take advantage of decent international flight prices and a long weekend. This year I visited some friends in Spain and when I arrived in Madrid Thanksgiving morning, I was immediately…
5 tips on running a successful social media campaign
According to a study conducted by “Staples”, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. In this article, you will learn 5 quick tips on how…
VBOUT 2025 Year in Review
This year brought major upgrades across AI, landing pages, social media, marketing automation, lead generation, and agency tools. The goal was simple: help teams create better experiences, capture more leads, and run smarter campaigns with less effort.
AI and Personalization
Marketing Automation
Lead Generation and Enrichment
Social Media
Agencies and White Label
Platform…
How to Use AI Product Analytics to Predict and Prevent Churn
Churn is one of the biggest challenges marketers face. Customers leaving means lost revenue and higher costs to win new ones. That’s why learning how to use AI product analytics is becoming a necessity.
AI spots patterns in customer behavior that humans might miss. AI product analytics doesn’t just measure past behavior. It can predict future outcomes by identifying early warning signs,…
9 Best Ways to Ask Customers for Reviews in 2025
In 2025, customer reviews will be more than just social proof; they will be a key part of marketing that helps you stand out in a crowded digital space. Real feedback builds trust, makes you more credible, and helps you sell more.
Collecting reviews is important and easy to do, no matter how big or small your business is, whether it's a developing startup or a big e-retailer. If you do…
[Podcast] Email Newsletters for B2B: Strategy, Growth & Engagement
Email Newsletters for B2B: Strategy, Growth & Engagement Host: Richard Fallah: CEO @ VBOUT
Guest Speaker: Jaina Mistry – Email, Content & Brand Marketing Leader Highlights In this insightful session, we hosted Jaina Mistry, a brand content and email marketing expert with a deep background in B2B SaaS and startup growth. Jaina explored how marketers can build effective email…