A Definitive Guide To Marketing Automation For Small Business
Did you know 72% of successful companies use marketing automation software to drive desired results?
They're especially useful for small business owners who manually juggle multiple tasks, which slows down progress.
If this is you and you're looking for a complete guide on the best marketing automation software, strategies, and tools for small businesses to get started right away, this…
Digital Marketing Trends for 2025
In our recent webinar, we took a deep dive into the most important digital marketing trends shaping 2024 and projected forward into what we can expect in 2025. From multi-channel AI-powered tools to fresh approaches in data privacy, email marketing, and customer engagement, we covered the core changes that will shape how businesses interact with their audiences in the coming year. This recap…
How Top Brands Successfully Used SMS Marketing to Increase Engagement
Looking for a faster and more personal way to engage with your audience?
SMS marketing campaigns may be the answer.
Let’s take a closer look at what SMS marketing is, why it’s important, and some industries and brands that use it. What is SMS marketing? SMS marketing means sending promotional or transactional messages via text to engage with your leads and customers.
These messages…
Top 10 Experts in Marketing Automation and AI
In the online world, staying ahead means embracing the power of AI and marketing automation. These technologies revolutionize how businesses engage with customers, optimize campaigns, and drive results. To remain competitive, it’s essential to follow the marketing automation and AI experts leading the way. So, here, we highlight the top 10 experts transforming the future of marketing through…
How to Convert an Ordinary Email to a Persuasive One
Entrepreneurs use email to communicate with their audience. However, not every email written by an entrepreneur is a persuasive email. So, what exactly is a persuasive email? It's one that successfully convinces its audience by using concise, attention-grabbing language to influence the reader and create a strong call to action (CTA).
Persuasive emails offer many advantages over ordinary…
Top 10 Marketing Automation Tools and AI-Powered Platforms
In today's competitive landscape, businesses need marketing automation software and AI-powered tools to drive growth and automate their marketing processes in a more effective way. Here, we explore ten top marketing platforms in 2024, highlighting their AI features, agency partner programs, and pricing tiers. This guide aims to provide a comprehensive overview, helping you choose the best…
Optimizing Your Marketing with AI-Powered Prompts
Discover how AI-powered prompts can personalize and streamline your marketing, from creating engaging emails and social media content to optimizing landing pages and managing leads. If you're looking to boost personalization in your campaigns, this webinar provides valuable insights into maximizing your marketing outcomes using AI. Watch the recording View the presentation…
How to Manage and Reduce Email Bounce Rates Effectively
Email marketing remains an essential channel for business communication and promotion. However, its effectiveness lies in your ability to reach the recipient's inbox. That’s where managing email bounce rates comes into play.
A bounce rate, simply put, is a metric that measures the percentage of emails that could not be delivered to the recipient’s address. High bounce rates not only impact…
5 Types of Influencer Marketing Campaigns (And Which Is Right for You)
The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers.
Recent research from the Social Shepherd reported that 36% of marketers believe that content created by influencers performs…
Marketing Agencies Challenges and How to Overcome Them
Marketing agencies constantly try to stay ahead of the curve, providing effective strategies and results for their clients. However, they often encounter several challenges, particularly in navigating the complex landscape of marketing technology. From managing diverse tools to maximizing platform usage, agencies go through various obstacles that can impede their efficiency and…