V-cast: How to scale to a world wide brand – Mailjet
V-cast with Mailjet:
How to scale to a world wide brand Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Miles DePaul, Head of Marketing, North America at Mailjet and Kyle Beldoch,
Senior Customer Success Manager at Mailjet Highlights In this episode of top marketer, we met with the marketing team of Mailjet, an email SMTP and SMS tool that initially started in France as a…
V-cast: Influencer marketing in a nutshell – Shane Barker
V-cast with Shane Barker:
Influencer marketing in a nutshell Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Shane Barker, Digital Strategist, Brand & Influencer Consultant | Instructor: UCLA | Intl Speaker |Author: Forbes | RE Investor Highlights In this episode, we interview Shane Barker, a marketing powerhouse and influencer marketing expert.
We will cover all you need…
V-cast: Lead gen strategy for video marketing – Jimmy Newson
V-cast with Jimmy Newson:
Lead gen strategy for video marketing Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Jimmy Newson, Marketing Director at New York Marketing Association | Inbound Sales & Marketing Consultant - HubSpot Sales Partner Highlights In this episode of top marketer podcast, we interview Jimmy Newson, to share with us all you need to know about putting…
V-cast: Targeted smart content funnel growth – Nylas
V-cast with Nylas:
Targeted smart content funnel growth Host: Richard Fallah, CEO at VBOUT.
Guest Speaker: Matthew Harper, VP Marketing at Nylas Highlights In this episode, we interview Matt Harper from Nylas, a great email API platform solution geared for developers looking to build their own ESP integration.
Matt shares how Nylas pivoted the product then grew using laser-focused…
35 landing page examples you should never miss
Landing pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. Landing pages are built for a specific or a single conversion objective and with one business goal in mind. For instance, if you’re creating a landing page to capture leads for an ebook that you’ve published, your primary goal is to drive…
10 digital marketing trends for 2019 you should know
As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers.
Based on the digital marketing trends article…
13 mistakes that will hurt your landing page CRO
The truth is, that without a powerful landing page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns. While a marketing campaign points a prospect in the right direction, the page puts the product front and center for them. Without a strong prompt coming from a killer page, your conversions won’t be as high as they should be. In this article,…
In-house vs agency marketing: Which one is best for you?
During a certain period in a business’s life, the inevitable question will pop-up: in-house or agency marketing? First of all, there is no right or wrong. The answer depends on a variety of factors directly related to your business, and where you’re looking to take it in the future. Let’s break it down: in-house marketing involves people paid by your company, who work exclusively for your…
How to create landing pages that convert
It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par-- or not existent at all. This is a mistake that beginners learn to overcome really quickly. Optimizing landing pages is critical to boost your…
How to write effective meta descriptions
Meta descriptions are an incredibly important (and often overlooked) element of the digital ecosystem. A short paragraph of text that summarizes a page’s content, the meta description plays a vital role in getting searchers to click on your page, rather than your competitors’. Not only does the description serve as a “sneak peek” into the page’s content, but search engines will highlight the…